Paid Search Performance Specialist

Pearson; Topeka (KS); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson in the United States seeks a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollment goals. You will execute, monitor, optimize, and report across markets, collaborating with internal teams and agency partners.

This role emphasizes a data-driven approach, proficiency with Google Ads and Analytics, SA360 familiarity, and hands-on optimization, testing, and performance forecasting.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Skills

Paid search management

Google Ads

Google Analytics

SA360

Excel

Data analysis

Communication

Attention to detail

Tools

SA360

Job description

Pearson in the United States seeks a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollment goals. You will execute, monitor, optimize, and report across markets, collaborating with internal teams and agency partners.

This role emphasizes a data-driven approach, proficiency with Google Ads and Analytics, SA360 familiarity, and hands-on optimization, testing, and performance forecasting.