Performance Marketing Manager - US Based Remote

Anywhere Real Estate; Chicago (IL); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading real estate company in Chicago seeks a Performance Marketing and CRM Strategy Manager to lead strategic campaigns and enhance customer engagement through data-informed marketing. The ideal candidate will have over 5 years in performance marketing, experience with CRM platforms, and strong analytical skills. This role offers the opportunity to drive business growth through innovative marketing strategies.

Qualifications

• 5+ years in performance marketing or CRM strategy roles.
• Hands-on experience with CRM platforms.
• Strong analytical skills and experience in A/B testing.

Responsibilities

• Architect strategic marketing campaigns to drive customer conversion.
• Collaborate with sales teams on CRM campaigns.
• Build CRM strategy and vision for improved business goals.

Skills

Performance marketing

Digital marketing

CRM strategy

Analytical skills

A/B testing

Email marketing

Stakeholder management

Education

Bachelor's degree

Tools

Microsoft Dynamics 365

HubSpot

Marketing automation tools

Job description

Key Responsibilities

Performance Marketing & Funnel Optimization (40–50%)

• Architect strategic marketing campaigns that span the full customer lifecycle—from awareness to conversion and retention.

• Design and execute test-and-learn strategies to optimize digital marketing performance across the funnel; with a focus on owned channels.

• Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities. Partner with business intelligence teams to ensure down funnel attribution and tracking.

• Collaborate with brand, content, and digital teams to align messaging and creative with performance goals.

• Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health.

• Partner with sales enablement to ensure marketing efforts support lead quality and sales conversion.

CRM Digital Marketing Ownership (30–40%)

• Collaborate with sales teams to build targeted CRM campaigns and automated workflows that drive engagement, support list-building, and accelerate lead conversion.

• Lead CRM strategy and execution with a focus on enabling sales teams through segmentation, automation, and campaign tools that support personalized outreach and pipeline development.

• Manage CRM reporting and analytics to evaluate campaign effectiveness and user engagement.

• Ensure Sales CRM campaigns are aligned with broader marketing goals and sales strategies.

• Collaborate with IT and marketing operations to maintain Sales CRM data integrity and automation workflows.

• Stay current on Sales CRM and email marketing best practices, tools, and compliance standards.

Sales CRM Strategy & Roadmap Ownership (20–30%)

• Build out a robust strategy and vision for the sales CRM; including a results driven product roadmap. Partner with sales leaders to user feedback and translate into actionable improvements.

• Serve as a liaison between sales, marketing, product, and technology to ensure Sales CRM functionality supports business goals.

• Lead internal communications and training around CRM enhancements, best practices, and user adoption.

• Monitor CRM utilization and performance, delivering regular insights to leadership and recommending optimizations.

Required Skills & Experience:

• 5+ years in performance marketing, digital marketing, or CRM strategy roles.

• Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365 and HubSpot) and marketing automation tools.

• Strong analytical skills with experience in A/B testing, funnel analysis, and marketing attribution Experience in offline conversion products a plus.

• Proven ability to manage email marketing programs, including segmentation, automation, and reporting.

• Familiarity with UX principles, customer journey mapping, and lead lifecycle management.

• Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred

• Experience working cross-functionally in a matrixed environment.

• Bachelor’s degree preferred but not required.

Preferred Qualifications:

• Experience in B2B or B2B2C marketing environments.

• Understanding of brand storytelling and sales enablement strategies.

• Familiarity with Agile methodologies and product development cycles.

Why This Role Matters:

This role is critical to ensuring our marketing efforts are not only data-informed and performance-driven but also deeply integrated with the CRM systems that power customer engagement and sales success. It’s a unique opportunity to shape how we connect with customers across the funnel and drive business growth through smarter, more personalized marketing.

EEO Statement: EOE including disability/veteran