Performance Marketing Manager - Remote

ZipRecruiter; Los Angeles (CA); Remote; USD 80,000 - 100,000; Full time

Job summary

An innovative education technology startup is seeking a Performance Marketing Manager to scale its digital marketing efforts. This is a remote-first role focused on optimization and strategic campaign management, requiring 5+ years in performance marketing and extensive SEM experience. The ideal candidate will excel in analytics and collaboration, helping to drive measurable growth and engagement across various channels.

Benefits

Competitive salary with equity

100% covered Medical, Dental, Vision

Remote work flexibility

Flexible PTO and leave policies

401k Plan

Qualifications

• 5+ years of hands-on performance marketing experience.
• Extensive SEM experience with large-scale campaigns.
• Strong analytical skills with data reporting experience.
• Self-motivated and collaborative work ethic.

Responsibilities

• Manage and optimize SEM campaigns for paid digital marketing.
• Lead scaling of paid digital channels for efficient acquisition.
• Conduct AB testing to drive growth and optimize results.
• Coordinate promotional campaigns with cross-functional teams.
• Enhance engagement on social media platforms.

Skills

Performance marketing experience

SEM campaign management

Analytical skills

Collaboration

CRM management

B2C marketing experience

Job description

Overview

Numerade is on a mission to level the playing field in education. This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and technology.

• Since launch in 2019, we have helped over 200 million students gain confidence in STEM subjects, from algebra to quantum mechanics and more.
• We've built the world's largest STEM video library.
• We've raised over $26M in funding through series A (check out the article here)
• Our goal is to become the #1 ed-tech learning platform!

We are seeking a seasoned Performance Marketing Manager to join our dynamic team. This role is pivotal in scaling our paid digital marketing efforts while maintaining cost-effective user acquisition. You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization.

Responsibilities

• SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
• Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.
• AB Testing & Growth: Relentless pursuit of growth through well designed AB tests with flawless execution.
• Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
• Cross-functional Coordination: Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
• Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
• CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.

Ideal Candidate Experience

• 5+ years of hands-on performance marketing experience.
• Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
• Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize.
• Self-motivated, collaborative, with a strong work ethic.
• Previous CRM management experience; familiarity with Iterable is a plus.
• Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.

Qualifications

• Proven track record of delivering measurable results through performance marketing.
• Excellent communication and organizational skills.
• Ability to work in a fast-paced, ever-changing environment.
• Strong proficiency in analytics tools and platforms.

Benefits and perks

• Competitive salary with a significant upside in equity
• 100% covered Medical, Dental, Vision for you AND 50% for your dependents
• Work from home, we're remote-first
• Flexible PTO, holiday, and leave policies, including paid parental leave for new parents
• 401k Plan

How to Apply

Submit your resume and a cover letter explaining why you would be a perfect fit for Numerade and this role. Include examples of past campaigns or projects you have led or significantly contributed to.

We look forward to hearing how you can contribute to our team at Numerade and help us continue to empower students worldwide.

Articles and recognition

We were selected as one of the best 150 Edtech companies in the world by ASU & GSV:

Check out our blog to learn more about us!

Be authentic. Come as you are: Numerade is an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of , , ancestry, , , , , , citizenship, marital status, , or Veteran status. If you have a or special need that requires accommodation, please let us know.

Numerade is a remote-first company.