Performance Marketing Manager, Paid Social Multiple Verticals

Affiliate Landscape; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

401K with company match

Health insurance

Paid time off

Job summary

NerdWallet is seeking a hands-on Performance Marketing Manager to own paid social strategy across multiple financial verticals, including auto insurance, personal loans, mortgages, and more. You’ll build structures for Meta and TikTok, set objectives, bidding, audiences, and conversion events, and manage campaigns end-to-end.

Collaborate with data, analytics, and engineering for measurement, run testing roadmaps, optimize with creative and landing pages, and translate performance into actionable

Qualifications

• 5+ years of paid social experience, ideally in financial lead generation.
• Bachelor's degree in marketing or related field, or equivalent practical experience.
• Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager.

Responsibilities

• Own paid social strategy, execution, and performance across multiple verticals.
• Build campaign structures across Meta, TikTok, and other platforms as needed.
• Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization.
• Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences.
• Own recurring performance reporting — results, trends, learnings, risks, next steps.
• Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events.

Skills

Paid social strategy

Campaign management

Measurement & analytics

Cross-functional collaboration

Education

Bachelor's degree in marketing or related

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Performance Marketing Manager role at NerdWallet, covering affiliate, paid social, creator / influencer.## At a glanceMarketplaceAffiliatePaid socialCreator / influencerMeta AdsTikTok AdsCreatorAttributionCreative testing## What you'd own* Own paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs* Build campaign structures across Meta, TikTok, and other platforms as needed* Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization* Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences* Own recurring performance reporting — results, trends, learnings, risks, next steps* Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events## What they ask for* 5+ years of paid social experience, ideally in financial lead generation* Bachelor's degree in marketing, business, or a related field, or equivalent practical experience* Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is required* Proven track record scaling paid social budgets (six figures+ in monthly spend preferred) while maintaining or improving CPA/CAC and ROAS* Experience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals* Ability to build paid media strategy from the ground up — structure, testing, measurement, creative, optimization## About the roleAt NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do.We're looking for a paid media strategist with deep paid social lead-gen experience to scale multiple financial services verticals including: auto insurance, personal loans, mortgage/home equity, banking, investing, credit cards, and other emerging verticals.This is a hands-on, strategic role: you'll build the paid social testing roadmap, launch and optimize campaigns in-platform, partner with data and analytics teams on measurement, and turn performance trends into clear recommendations for stakeholders including vertical managers. Success here requires strong measurement fundamentals, high-quality creative, clear funnel strategy, platform expertise, and constant iteration — not just launching ads.This role reports to the Managing Director.Where you can make an impact:Strategy & Campaign OwnershipOwn paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needsBuild campaign structures across Meta, TikTok, and other platforms as neededSet objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaignManage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimizationBuild testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiencesOptimization & PerformanceMonitor performance and diagnose whether issues stem from creative fatigue, tracking gaps, funnel friction, audience limits, delivery, or data qualityMake budget and pacing calls based on performance trends and business prioritiesStay current on platform, algorithm, privacy, and ad product changesReporting & Stakeholder CommunicationOwn recurring performance reporting — results, trends, learnings, risks, next stepsTranslate platform performance into business impact for vertical leads and leadershipCommunicate tracking issues, data discrepancies, and testing results clearly and proactivelyData, Tracking & MeasurementPartner with data, analytics, and engineering teams to define measurement needs and map new conversion eventsTroubleshoot discrepancies between platform and backend data (attribution, event firing, duplicates, timing)Help build measurement frameworks that optimize toward lead quality and business outcomes, not just volumeCreative StrategyLead creative strategy across verticals: messaging angles, hooks, scripts, static/video/UGC conceptsWrite creative briefs covering business goal, audience, value prop, and key claimsReview assets for clarity and platform fit; give feedback through concept, script, and production stagesBuild creative testing roadmaps and turn results into next-round recommendationsLanding Page & Funnel StrategyEvaluate landing pages and funnels for message match, conversion flow, and drop-offRecommend and support tests across landing pages, advertorials, lead forms, quizzes, and prequalification flowsEnsure creative, landing pages, and tracking are aligned before launchPlatform Partnerships & Competitive ResearchManage relationships with platform reps; evaluate their recommendations against NerdWallet's goals and data qualityTrack competitor creative, offers, and funnel approaches; feed insights back into strategyYour experience:5+ years of paid social experience, ideally in financial lead generationBachelor's degree in marketing, business, or a related field, or equivalent practical experienceDirect, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is requiredProven track record scaling paid social budgets (six figures+ in monthly spend preferred) while maintaining or improving CPA/CAC and ROASExperience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goalsAbility to build paid media strategy from the ground up — structure, testing, measurement, creative, optimizationStrong analytical skills, comfortable with both platform and backend business dataExperience troubleshooting tracking, attribution, or reporting discrepanciesExperience writing creative briefs and giving feedback to creative teams or external partnersStrong project management skills across multiple concurrent verticals and workstreamsClear, confident communicator who can translate data into recommendations for non-technical audiencesPreferred qualifications:Experience advertising on LinkedIn, Reddit, Quora, or XExperience in financial services (insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories)Experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue modelsExperience optimizing toward backend events — funded loans, booked appointments, matched leadsExperience with CAPI/server-side tracking and conversion signal qualityExperience with UGC creative, creator partnerships, or video production workflowsComfort working with legal, compliance, or brand review processes in regulated industriesWhere:This role will be remote (based in the U.S.).We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.What we offer:Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)Industry-leading medical, dental, and vision health care plans for employees and their dependentsRejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdownNew Parent Leave for employees with a newborn child or a child placed with them for adoption or foster careMental health supportPaid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interestsHealth and Dependent Care FSA and HSA Plan with monthly NerdWallet contributionMonthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)Have Some Fun! (Nerds are fun, too)Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communitiesHackathons and team events across all teams and departmentsCompany-wide events like NerdLove (employee appreciation) and our annual Charity Auction Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company matchPlan for your future (And when you retire on your island, remember the little people)401K with 4% company matchBe the first to test and benefit from our new financial products and toolsFinancial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through NorthstarDisability and Life Insurance with employer-paid premiumsIf you are based in California, we encourage you to read this important information for California residents linked here .NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment. NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice , as well as the Los Angeles Fair Chance Act, which requires this notice .NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:E-Verify Participation Poster (English+Spanish/Español )Right to Work Poster (English) / (Spanish/Español) #LI-Remote#LI-4