Performance Marketing Manager

KEEN; Portland (OR); On-site; USD 95,000 - 101,000; Full time

Job summary

KEEN is seeking a Performance Marketing Manager to lead paid media strategy, execution, and optimization across KEEN's marketplace and digital direct businesses, with a focus on Amazon Marketplace management. You will translate data into actionable decisions, collaborate with DTC and PurePlay teams, and drive revenue growth through data-driven advertising execution.

The role reports to the Sr. Acquisition Marketing Manager and will expand into additional performance channels as KEEN's digital

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Analytics, or related field.
• Minimum five (5) years of hands-on experience in performance marketing, paid search, or digital advertising, with demonstrated progression.

Responsibilities

• Owns strategy, execution, optimization, and reporting of paid media programs.
• Leads performance analysis and reporting with actionable insights.
• Partners cross-functionally to align initiatives with brand strategy and onsite experience.
• Manages agency partners and external vendors for results.
• Drives testing and optimization to improve ROAS and efficiency.
• Expands channel coverage as KEEN grows.

Skills

Amazon Marketplace

Campaign management

Data analysis

Excel/Google Sheets

Power BI

Vendor management

Cross-functional collaboration

Reporting

Education

Bachelor's Degree in Business, Marketing, Communications, Analytics, or related field

Tools

SaaS platforms

Job description

The Performance Marketing Manager is responsible for the strategy, execution, optimization, and reporting of paid media programs that drive growth across KEEN's marketplace and digital direct businesses, with heavy focus on Amazon Marketplace management. This role manages channel performance, agency partners, and external vendors, translating data into actionable decisions that meaningfully improve efficiency and revenue outcomes. Reporting to the Sr. Acquisition Marketing Manager, this position works closely with KEEN's Direct to Consumer and PurePlay Sales teams to advance marketplace and digital direct growth through expert, data driven advertising execution. As KEEN's digital presence evolves, this role will expand its scope into additional performance channels supporting search presence and discoverability.

Essential Functions

Campaign Management & Optimization

• Owns and evolves performance marketing execution ensuring alignment to business objectives, budget targets, and growth goals. Drives continuous optimization to improve efficiency, scalability, and return on investment.
• Leads performance analysis and reporting, delivering clear, actionable insights through recurring presentations and deep-dive analyses. Translates complex data into strategic recommendations for cross-functional stakeholders and leadership.
• Partners cross-functionally across DTC and marketplace businesses to align performance marketing initiatives with brand strategy, demand planning, merchandising, and onsite experience, ensuring cohesive execution across channels.
• Leverages and optimizes marketing technology and SaaS platforms to improve campaign performance, measurement accuracy, and operational efficiency.
• Contributes to and influences best practices across global teams, providing guidance on strategy, execution standards, and performance optimization.

Agency & Vendor Management

• Serve as the day-to-day point of contact for external agency partners and vendors supporting paid media execution.
• Set clear performance expectations, manage deliverables, and hold partners accountable to results.
• Evaluate agency output critically and provide strategic direction to ensure alignment with KEEN's goals and standards.

Reporting & Performance Analysis

• Own reporting on key performance indicators including impressions, clicks, CTR, CPC, conversion rate, ROAS, ACOS, TACOS, and attributed revenue.
• Develop and deliver performance reports that communicate results, trends, and strategic recommendations to stakeholders.
• Proactively identify performance drivers, risks, and optimization opportunities through ongoing analysis.

Cross-Functional Collaboration

• Partner closely with the PurePlay Sales team to align advertising efforts with marketplace objectives, inventory considerations, promotional activity, and category priorities.
• Collaborate with DTC, merchandising, and marketing teams to ensure campaign execution supports broader business goals.
• Communicate performance insights and recommendations with clarity and confidence across functions and levels.

Channel & Industry Development

• Serve as an internal expert on Amazon Channel, retail media trends, and marketplace best practices.
• Drive testing initiatives and champion ideas that improve campaign performance and operational efficiency.
• Expand expertise across performance channels as KEEN's digital presence and ambitions grow.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without cause.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Analytics, or related field required.
• Minimum five (5) years of hands‑on experience in performance marketing, paid search, or digital advertising, with demonstrated progression in scope and responsibility.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Knowledge, Skills, And Abilities

• Deep understanding of pureplay, amazon marketplace including campaign architecture, keyword targeting, match types, bidding strategies and merchandising best practices.
• Proven experience managing external agency partners and vendors, including setting expectations and driving accountability.
• Strong analytical skills with a demonstrated ability to synthesize data into strategic recommendations.
• Proficiency with Microsoft Excel or Google Sheets.
• Excellent communication, organizational, and project management skills.

Preferred Qualifications

• Significant hands‑on experience with Amazon Marketplace or retail media platforms.
• Deep familiarity with marketplace or eCommerce business models.
• Experience with bid management, reporting, or campaign automation tools.
• Proficiency with reporting and visualization platforms such as Power BI.
• Expert-level understanding of marketplace metrics including ROAS, ACOS, TACOS, and share of voice.

Travel Required: No

Base Salary: $95,000 - $101,000

Fuerst Group, KEEN, and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.