Performance Marketing Manager

Allworth Airline Advisors (Formerly RAA); Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

PTO and holidays

Equity Purchase Program

Job summary

Allworth Financial is seeking a Performance Marketing Manager to scale its digital acquisition engine by owning day-to-day paid campaigns across search, social, and programmatic channels. The role blends strategy with execution, translating performance goals into optimized campaigns and actionable insight.

The ideal candidate will have hands-on platform expertise, strong analytical skills, and a track record of driving measurable results while coordinating with agencies, creatives, and analytics

Qualifications

• 4–8 years hands-on performance marketing experience.
• Direct experience running SEM, paid social, and programmatic campaigns.
• Experience with Google Analytics or similar analytics platforms.

Responsibilities

• Launch and optimize paid marketing campaigns across search, social, and programmatic channels.
• Monitor performance in real time with data-driven optimizations.
• Collaborate with external media agencies to ensure quality and alignment with goals.
• Work with creative teams to ensure on-brand, effective ad assets.
• Validate performance data and surface actionable insights with analytics tools.

Skills

Campaign management

Paid media

SEM

Google Analytics

Tools

Google Ads

Meta Blueprint

Programmatic

Job description

Summary

The Performance Marketing Manager will play a critical role in scaling Allworth Financials’ digital acquisition engine, owning the day-to-day execution and optimization of paid marketing campaigns across search, social, and programmatic channels. This role sits at the intersection of strategy and execution — translating performance goals into well-run campaigns, sharp analysis, and continuous improvement. The ideal candidate brings hands‑on platform expertise, is comfortable moving fluidly between strategy and execution, and knows how to turn performance data into action.

Duties And Responsibilities

• Launch, manage, and continuously optimize paid marketing campaigns across search (SEM), paid social, and programmatic channels to drive measurable acquisition results.
• Monitor campaign performance in real time, identifying trends and implementing data-driven optimizations to improve efficiency and outcomes.
• Partner with external media agencies to ensure campaigns are executed with quality, consistency, and alignment to brand and performance goals.
• Collaborate closely with the creative team to ensure ad assets are on-brand, effective, and optimized for each channel.
• Work with the analytics team to validate performance data, troubleshoot tracking issues, and surface actionable insights using tools such as Google Analytics.
• Maintain accurate, up-to-date campaign tracking and reporting to keep stakeholders informed on performance against targets.
• Support integrated marketing efforts by coordinating with adjacent channels (e.g., email, content) to ensure consistent messaging across the funnel.

Experience And Qualifications

• 4–8 years of hands‑on experience in performance marketing, with a track record of managing and optimizing paid media campaigns.
• Direct, hands‑on experience running campaigns across SEM, paid social, and programmatic advertising platforms.
• Working knowledge of Google Analytics or comparable analytics platforms to inform optimization decisions.
• Relevant platform certifications a plus (e.g., Google Ads, Google Analytics, Meta/Facebook Blueprint).
• Experience in either an agency or in‑house/client‑side marketing environment.
• Strong analytical mindset with the ability to interpret performance data and translate it into clear optimization decisions.
• High attention to detail and comfort operating in a fast‑paced, metrics‑driven environment.
• Effective collaborator who can work cross‑functionally with agencies, creative, and analytics partners to keep campaigns on track.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. Typical reporting relationships are described, but actual relationships may vary in some instances. This job description is not intended to be an exhaustive list of all responsibilities, duties, skills, or knowledge required of personnel classified in this job.

Benefits

We value our associates’ time and effort. Our commitment to your success is enhanced by our competitive base pay and an extensive benefits package, including:

• Medical: Blue Shield (PPOs and HDHP with HSA) plans and Kaiser (HMO) plans for California associates
• Dental insurance with MetLife
• Vision insurance with VSP
• Optional supplemental benefits
• Healthcare savings accounts with company contribution
• Flexible spending accounts
• Flexible working arrangements
• Generous 401K contributions
• Exempt associates qualify for our flexible paid time off policy
• Non‑Exempt associates will receive 15 days of paid time off annually during the first three years of employment
• 11 Paid Holidays
• Option to participate in our Equity Purchase Program (Contract, intern, and part‑time employees are not eligible)
• Future growth opportunities within the company

In addition, we work to maintain the best possible environment for our associates, where people can learn and grow with the firm. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

Benefits are available to full‑time associates who work more than 30 hours a week.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. Typical reporting relationships are described, but actual relationships may vary in some instances. This job description is not intended to be an exhaustive list of all responsibilities, duties, skills, or knowledge required of personnel classified in this job.

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