Performance Marketing Lead for Multi-Clinic Patient Growth

Medstation; Pompano Beach (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Medstation is seeking a Marketing Manager to own the end-to-end patient acquisition engine across 7 clinics in South Florida. You will manage Google and Meta ads, optimize landing pages, track leads, and align with Front Desk Operations to ensure rapid follow-up and high conversion rates.

You will lead local SEO, reputation, and multi-location optimization while driving a data-driven strategy to reduce CPL and increase new patients monthly.

Qualifications

• 4+ years in performance marketing / lead generation, with at least 2 years managing $50k+/month in Google Ads + Meta Ads
• Proven track record lowering CPL and scaling lead volume - must show portfolio of campaigns
• Expert in: Google Ads (Search, PMax, LSA), Meta Ads Manager, GA4, GTM, Looker Studio, CallRail or WhatConverts
• Experience with multi-location business (healthcare, dental, medspa, home services, legal) highly preferred
• Strong understanding of landing pages, conversion rate optimization, and offline conversion tracking
• Can write ad copy in English + conversational Spanish - Portuguese a huge plus for South Florida market
• Data-driven, analytical, and fast-moving - you check Ads Manager daily and make decisions based on numbers
• HIPAA awareness for healthcare marketing and understanding of what you can/cannot say in medical ads

Responsibilities

• Paid Acquisition - Google & Meta (70% of role): Own day-to-day management of Google Search, Performance Max, Local Services Ads (LSA), YouTube, and Meta (Facebook + Instagram) campaigns.
• Build and test audiences: Spanish, Portuguese, and English speakers in South Florida.
• Manage budgets, bidding, negative keywords, geo-fencing per clinic.
• Launch new offers weekly: Same-Week Physical, $0 Copay Check, Walk-In Today, etc.

Skills

Performance marketing

Lead generation

Google Ads

Meta Ads

Landing page optimization

Data-driven decisions

English + Spanish

Tools

GA4

GTM

Looker Studio

CallRail

WhatConverts

WordPress

Unbounce

Job description

Medstation is seeking a Marketing Manager to own the end-to-end patient acquisition engine across 7 clinics in South Florida. You will manage Google and Meta ads, optimize landing pages, track leads, and align with Front Desk Operations to ensure rapid follow-up and high conversion rates.

You will lead local SEO, reputation, and multi-location optimization while driving a data-driven strategy to reduce CPL and increase new patients monthly.