Paid Media Lead — Data-Driven Growth & ROI

Xpress-Wellness-Urgent-Care; Dallas (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Xpress Wellness-Urgent-Care is seeking a Paid Media Lead to execute and optimize digital advertising campaigns across Google Ads, YouTube, Meta, Nextdoor, and emerging channels to drive patient acquisition.

Reporting to the Sr. Manager of Digital Marketing & Growth, you will manage budgets, test strategies, ensure HIPAA-compliant tracking, apply UTM conventions, and collaborate across teams to support clinic expansion with measured ROI.

Qualifications

• 5+ years of hands-on paid digital advertising campaign management, preferably in healthcare or wellness.
• Proven expertise with Google Ads (Search/Display/YouTube) and Meta advertising.
• Experience with additional platforms (Nextdoor, Spotify, OTT/CTV) is a plus.
• Experience managing monthly budgets with ROI improvements.
• Familiarity with HIPAA-compliant conversion tracking and pixel implementations.

Responsibilities

• Execute and optimize paid digital campaigns across Google Ads, Meta, Nextdoor and emerging channels.
• Manage budgets with a focus on patient acquisition and ROI.
• Conduct A/B testing on ad creative, targeting, bidding, and landing pages.
• Monitor performance daily and optimize to improve KPIs.
• Ensure tracking and pixel configurations comply with HIPAA and platform policies.

Skills

Paid media management

Google Ads

Meta advertising

Campaign analytics

HIPAA compliance

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Excel

UTM tracking

Job description

Xpress Wellness-Urgent-Care is seeking a Paid Media Lead to execute and optimize digital advertising campaigns across Google Ads, YouTube, Meta, Nextdoor, and emerging channels to drive patient acquisition.

Reporting to the Sr. Manager of Digital Marketing & Growth, you will manage budgets, test strategies, ensure HIPAA-compliant tracking, apply UTM conventions, and collaborate across teams to support clinic expansion with measured ROI.