Performance Marketing Consultant

Cardinal Health; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

OptiFreight Logistics seeks a strategic, data-driven Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio. The role focuses on paid media execution, lead conversion, and optimizing campaign performance across multiple channels to improve overall marketing effectiveness.

You will manage budgets, build audience segments, and collaborate on landing page optimization and lifecycle campaigns, leveraging marketing automation

Qualifications

• Strategic, data-driven marketer with emphasis on paid media execution, lead conversion, and lifecycle marketing.
• Experience analyzing performance data to optimize campaigns across channels.

Responsibilities

• Develop, execute and refine digital acquisition programs aligned to business objectives and GTM priorities.
• Own paid media execution and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting, and emerging channels.
• Manage campaign budgets and optimize investments against KPIs including lead volume, quality, conversion rates, pipeline contribution, and ROI.
• Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.
• Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.
• Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
• Execute email campaigns and nurture programs that

Job description

Overview

OptiFreight® Logistics, a leader in healthcare logistics optimization, is seeking a strategic, data-driven Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio.

This role will be responsible for developing, executing, and optimizing integrated digital acquisition and lifecycle strategies, with a primary focus on paid media execution, lead conversion, campaign performance and optimization across all channels. The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.

Key Responsibilities

Performance Marketing Strategy & Execution

• Develop,executeand continuously refinedigital acquisition programsaligned to businessobjectives, target audiences, and go-to-market priorities.

• Own paid media execution, and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.

• Manage campaign budgets andoptimizeinvestments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.

• Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.

• Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.

Marketing Automation & Nurture Programs

• Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.

• Execute email campaigns and nurture programs that