Performance Marketing Analyst

Blue Star Press LLC; United States; Remote; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical for employees and children

Dental and vision for family

401(k) with company match

Flexible PTO

Fully remote

Job summary

Blue Star Press is seeking a detail-oriented Performance Marketing Analyst to own day-to-day Amazon advertising campaigns. This hands-on, data-driven role focuses on building, optimizing, and forecasting campaigns to stretch every advertising dollar for a growing catalog.

You will collaborate with creative teams and manage seasonal promotions to maximize book discovery while maintaining tight budget controls in a fully remote environment.

Qualifications

• 1–2 years of analytics or paid media experience.
• Strong data and metrics background; statistics coursework desirable.
• Background in social sciences is a plus.
• Strong ability to interpret ads data and translate into action.
• Proficient in spreadsheets (Excel/Google Sheets) and bulk uploads.
• Experience with AI tools.

Responsibilities

• Run day-to-day ad campaigns primarily on Amazon.
• Set up Sponsored ads and adjust bids/budgets daily; manage bulk uploads and prune underperforming terms.
• Ensure new books receive ad coverage immediately.
• Monitor campaigns more during holidays and promotions.
• Forecast, track, and test ad spend; optimize placements, bids, and keywords.
• Learn publishing industry nuances and audience targeting for books.
• Test additional platforms such as Faire, Etsy, Pinterest, Walmart, Target, etc.

Skills

Analytical mindset

PPC experience

Excel/Google Sheets

AI tools

Data interpretation

Detail-oriented

Team collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

Amazon Advertising Console

Bulk upload workflows

Job description

Blue Star Press is an independent publishing company creating books and gift products that inspire creativity and joyful living. As our catalog and Amazon presence continue to grow, we're looking for a detail-oriented, analytical teammate to help us get the most out of every advertising dollar we invest.

Position Summary

The Performance Marketing Analyst will own the day-to-day management of Blue Star Press's advertising campaigns with primary focus on Amazon. This is a hands-on, data-driven role: you'll build and optimize campaigns, keep spend on track against projections, and continually look for ways to make our ad dollars work harder. This is a great opportunity for someone with 1–2 years of analytics or digital advertising experience who enjoys working with numbers and would love to learn more about the book industry.

Key Responsibilities

• Main Focus: Running day-to-day ad campaigns primarily on Amazon.
• Ad Optimization: Setting up Sponsored ads, making daily bid/budget tweaks, running bulk uploads, and trimming underperforming search terms.
• Launch Support: Making sure new books get ad coverage immediately
• High Season Support: Provide closer, more frequent monitoring of campaigns during high-traffic periods (e.g., holidays, promotions, Prime Day).
• Budget Forecasting, Tracking & Testing: Keeping ad spend strictly on target while testing new placement, bid, and keyword strategies to save money and improve efficiency.
• Category Focus: Learn nuances of the publishing industry and become an expert in audience targeting for books.
• Secondary Focus: Run tests on additional performance marketing platforms such as Faire, Etsy, Pinterest, Walmart, Target, etc.

Qualifications

• 1–2 years of experience in an analytical role or comparable paid media/PPC experience.
• Comfort working with data and metrics; a background or coursework in statistics is desirable.
• A background in social sciences is a plus — contextual thinker who enjoys understanding the whys behind consumer behavior.
• Strong analytical skills with the ability to interpret ads data and translate it into action.
• Proficiency with spreadsheets (Excel or Google Sheets); comfort handling bulk file uploads and large data sets.
• Proficiency with AI tools.
• Highly organized, independent, and detail-oriented.
• Team player who enjoys collaborating with creative teams.
• Bachelor's degree preferred, or equivalent practical experience.

• 100% company-paid medical for employees and their children, plus 100% company-paid dental and vision for the whole family
• 401(k) with company match (up to 4% when you contribute 5%)
• One Medical, Teladoc, Talkspace and Kindbody
• HSA/FSA, life insurance and optional disability coverage
• Flexible PTO, paid holidays, fully remote

Equal Opportunity Employer

Blue Star Press is an Equal Opportunity Employer and strongly supports diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need a reasonable accommodation at any point in the application or interview process, please let us know.