Amazon Performance Marketing Analyst — Remote & Flexible PTO

Blue Star Press LLC; United States; Remote; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical for employees and children

Dental and vision for family

401(k) with company match

Flexible PTO

Fully remote

Job summary

Blue Star Press is seeking a detail-oriented Performance Marketing Analyst to own day-to-day Amazon advertising campaigns. This hands-on, data-driven role focuses on building, optimizing, and forecasting campaigns to stretch every advertising dollar for a growing catalog.

You will collaborate with creative teams and manage seasonal promotions to maximize book discovery while maintaining tight budget controls in a fully remote environment.

Qualifications

• 1–2 years of analytics or paid media experience.
• Strong data and metrics background; statistics coursework desirable.
• Background in social sciences is a plus.
• Strong ability to interpret ads data and translate into action.
• Proficient in spreadsheets (Excel/Google Sheets) and bulk uploads.
• Experience with AI tools.

Responsibilities

• Run day-to-day ad campaigns primarily on Amazon.
• Set up Sponsored ads and adjust bids/budgets daily; manage bulk uploads and prune underperforming terms.
• Ensure new books receive ad coverage immediately.
• Monitor campaigns more during holidays and promotions.
• Forecast, track, and test ad spend; optimize placements, bids, and keywords.
• Learn publishing industry nuances and audience targeting for books.
• Test additional platforms such as Faire, Etsy, Pinterest, Walmart, Target, etc.

Skills

Analytical mindset

PPC experience

Excel/Google Sheets

AI tools

Data interpretation

Detail-oriented

Team collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

Amazon Advertising Console

Bulk upload workflows

Job description

Blue Star Press is seeking a detail-oriented Performance Marketing Analyst to own day-to-day Amazon advertising campaigns. This hands-on, data-driven role focuses on building, optimizing, and forecasting campaigns to stretch every advertising dollar for a growing catalog.

You will collaborate with creative teams and manage seasonal promotions to maximize book discovery while maintaining tight budget controls in a fully remote environment.