Performance / Growth Lead Marketing

Gesture; New York (NY); On-site; USD 70,000 - 81,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Direct line to leadership

Beautiful Denver HQ experience

Job summary

Gesture is hiring a hands-on growth and lifecycle marketer to own performance and automated journeys end to end. You’ll work closely with the head of marketing to drive growth across B2C and B2B, pulling dashboards, running tests, and making data-driven decisions every day.

You will not manage a team initially; you’ll build the engine, optimize CAC/ROAS, and guide campaigns while collaborating with content, design, and social talent to bring the brand to life.

Qualifications

• 3–5+ years hands-on in lifecycle, growth, or performance marketing execution.
• Startup experience and a resilient attitude.
• Deep CRM and lifecycle expertise and tools.
• Fluency with paid social and marketing automation.
• Strong data fluency: SQL, analytics/BI tools.
• Excel/Sheets power user for reliable reporting.
• Ownership of initiatives end to end and bias to action.
• Intrinsic motivation to own outcomes and ship.

Responsibilities

• Own CAC, ROAS, and conversion across paid and owned channels.
• Build and optimize lifecycle journeys via email, push, and SMS.
• Shape customer segments across all CRM channels and lifecycle stages.
• Test, measure, and optimize campaigns; build dashboards and reports.
• Collaborate with Product, Analytics, and Engineering to ensure data quality.
• Scale high-leverage channels like RAF and SMS.

Skills

Paid social

CRM & lifecycle

SQL

Excel / Google Sheets

Data-driven

Ownership / bias for action

Marketing automation

Tools

Amplitude

Segment

Branch

Voucherify

Zoho

Job description

We're hiring one person to own our growth and lifecycle marketing end to end — the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doer's role, not a strategist's. You'll report to and work side by side with our head of marketing, and you'll focus entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings, however you need to be highly organized. You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.

Description

ABOUT GESTURE

Gesture is where technology meets humanity, a place where innovation, emotion, and impact collide. We're a fast-growing tech company using AI, machine learning, and intelligent logistics to power a first-of-its-kind platform that connects people and brands through real-world, tangible experiences. From our mobile app to our B2B Reach360 platform, Gesture blends data, emotion, and automation to build the future of human connection, at scale.

WHERE WE ARE HEADED

Gesture is investing aggressively in AI-driven intelligence to power the next generation of marketing and commerce using a gift-centric approach. Our roadmap focuses on building intelligence that anticipates, adapts, and compounds: predicting intent, optimizing campaigns in real time, and delivering deeply personalized experiences driven by real-world behavior, through systems that continuously learn and improve with every interaction. This is not surface-level automation. We're building intelligence directly into the core of how our growth and lifecycle programs are planned, executed, and measured at scale. At Gesture, you're not joining a static marketing team. You're joining a team building the infrastructure for how a first‑time gifter becomes someone who sends again and again.

THE OPPORTUNITY

We're hiring one person to own our growth and lifecycle marketing end to end: the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands‑on doer's role, not a strategist's. You'll report to and work side by side with our head of marketing, and you'll focus entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings, however you need to be highly organized. You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.

Requirements

WHAT YOU WILL OWN

• CAC, ROAS, and conversion performance across paid and owned channels
• CRM and lifecycle journeys that carry someone from their first gift to a lifetime of sending
• Customer segmentation and messaging across every CRM channel, from first‑time registrants to highest‑value repeat senders
• How we measure campaign performance, customer engagement, and ROI
• The scaling of high‑leverage channels like refer‑a‑friend (RAF) and SMS

WHAT THIS ROLE IS NOT

Let’s be clear:

• This is not a strategist role that hands off execution to someone else; you build and run the engine yourself.
• This is not a people‑management position; there is no team to manage, at least initially
• This is not a role built around sitting in strategy meetings; it's built around dashboards, tests, and journeys
• This is not an advisory or consulting engagement; you own outcomes, not recommendations

WHAT YOU WILL BE HELD ACCOUNTABLE FOR

I. Performance

• Improve CAC, ROAS, and conversion every week across our paid and owned channels
• Run a constant test‑and‑learn loop on audiences, creative, and offers
• Move budget toward what’s working before the rest goes stale

II. Lifecycle & CRM

• Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending
• Shape and execute customer segments across every CRM channel, from first‑time registrants and leads to our highest‑value repeat senders
• Build lifecycle journeys across email, push, and SMS: onboarding, repeat‑gifting nudges, win‑backs, referrals, and loyalty, and rigorously test each one so every message drives results and feels human, without increasing churn
• Identify and run high‑value, hypothesis‑driven experiments inspired by what the data is telling you
• Keep messaging brand‑aligned and improve time‑to‑conversion, working with the content and design talent on the team to capture new leads at every funnel stage
• Be our CRM‑stack expert, and work cross‑functionally with Product, Analytics, and Engineering to solve bigger business challenges with well‑built customer communication streams
• Lead the scaling of high‑leverage channels like refer‑a‑friend (RAF) and SMS

III. Data, Analytics & Measurement

• Own how we measure campaign performance, customer engagement, and ROI, and turn the key metrics into one clear weekly call on what to do next
• Analyze large datasets to surface customer insights and the real drivers of campaign performance
• Run A/B testing and attribution analysis to sharpen marketing decisions
• Work with our engineering team to get the events, tracking, and data you need from across our platforms (web analytics, CRM, social, and more)
• Pull, clean, and shape data from across our marketing tools so it's ready for analysis and reporting
• Generate the reports, dashboards, and visualizations that show stakeholders what’s trending in customer behavior and what’s actually working

WHAT SUCCESS LOOKS LIKE

In 30 days: You understand our current CRM stack, performance channels, and KPIs, and you’ve identified the biggest gaps in data, measurement, and lifecycle coverage.

In 60 days: A real test‑and‑learn loop is running on paid channels, at least one lifecycle journey is live and being optimized, and a weekly reporting cadence is in place.

In 90 days: CAC, ROAS, and conversion are trending in the right direction, your lifecycle program is driving measurable repeat‑send behavior, and leadership has a clean weekly report they trust.

WHAT YOU MUST HAVE

• 3 to 5+ years hands‑on in lifecycle, growth, or performance marketing execution, not advisory, with results you can point to (improved ROAS, CAC, retention, or conversion)
• Start‑up experience and a resilient attitude
• Deep CRM and lifecycle expertise: you understand CRM strategy, tactics, and tools, and you know how to move the KPIs that matter
• Fluency with paid social (Meta, TikTok) and marketing automation
• Strong data fluency: comfortable with SQL and with pulling, reading, and shaping your own data, plus analytics / BI tools (e.g., Tableau, Looker)
• An Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadership
• Comfortable owning an initiative end to end, from idea to build to launch to analysis, and back again
• A doer's bias to action, with bold ideas and the know‑how to get them done: you ship, you don’t just plan
• A high degree of intrinsic motivation: you own outcomes without being managed to them

BONUS KNOWLEDGE

• Experience with any part of our stack: Amplitude, Segment, Branch, Voucherify, or Zoho
• Hands‑on with data pipelines / ETL, APIs, or predictive analytics (a real plus, but our engineering team owns the heavy data lifting)
• Familiarity with cloud data platforms (e.g., Snowflake, BigQuery)
• Experience in consumer apps, e‑commerce, or DTC, bonus for repeat‑purchase, marketplace, or gifting models
• Early‑stage or startup experience, comfortable building with imperfect data and tightening it as you go

HOW YOU OPERATE

• Bias for Action: you ship, you don’t just plan
• Data‑Driven with Instinct: you know when to trust the numbers and run the experiment, and when to trust instinct and try a new direction
• Ownership: you own an initiative end to end and own outcomes without being managed to them
• Sound Judgment: you can tell what moves the needle from what’s just noise
• Genuine Curiosity: you wonder why people send gifts, not just how many

WHO SHOULD NOT APPLY

• You want to sit in strategy meetings rather than build and run the engine yourself
• You need a team to manage in order to feel effective
• You’re uncomfortable being measured against CAC, ROAS, and conversion numbers every week
• You need perfect data before you’ll act

COMPENSATION

• Base Salary: $70,000 – $81,000 / yr, plus a performance bonus tied to real growth KPIs
• Ground‑floor equity as the company scales

OTHER GESTURE BENEFITS AND PERKS

• Health, dental, and vision insurance
• A direct line to leadership: you’ll report straight to the head of marketing, with a genuine seat at the table
• Beautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces
• The chance to own growth at a company building something people are glad to receive

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.