Performance Creative Strategist / Graphic, Video & AI Designer

Bazeta; Northern (KY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Direct Meds is seeking a Performance Creative Strategist / Graphic, Video & AI Designer to own the creative engine behind paid acquisition. You will generate 10–20 new concepts weekly across 4–8 products, and produce 80+ finished assets across static, video, and variations.

In this senior role, you will apply AI tools to scale output while preserving strategy, collaborate with media buyers, and ensure brand compliance in a fast-growing DTC health environment.

Qualifications

• Portfolio of performance creative work (required).
• Experience with high-volume ad creative on tight timelines.
• Hands-on skill with AI image, video, and copy tools.
• Experience in DTC health, telehealth, supplements, beauty or nutraceuticals.
• Experience with campaigns spending $100K+/month.

Responsibilities

• Build and ship a high weekly volume of static and video ads across products.
• Use AI tools to multiply output while maintaining strategy.
• Rapidly iterate winners into new hooks, formats, sizes, and pages.
• Research competitor ads, reviews, Reddit, TikTok, YouTube, and psychology.
• Collaborate with media buyers to set testing priorities.
• Brief editors and designers; maintain production briefs and assets library.

Skills

High-volume ad creative

Portfolio of performance creative

AI image tools

AI video tools

AI copy tools

Meta buying knowledge

Copywriting

Visual design

Tools

AI image tools

AI video tools

Video editor collaboration

Job description

# Performance Creative Strategist / Graphic, Video & AI DesignerUnited States2 hours agoID 1721649$100,000 Salary## DetailsEmployment type: Full-timeRemote: YesSalary from: 100,000Salary to: 140,000Company: DirectMeds## DescriptionAbout Direct Meds At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast-growing national team passionate about transforming the way people access the care they need. If you're driven by purpose and excited by growth, Direct Meds is the place to be. Performance Creative Strategist / Graphic, Video & AI Designer Full-Time | Fully Remote | Hiring ASAP About the Job ● Position: Performance Creative Strategist / Graphic, Video & AI Designer ● Employment: Full-time ● Location: Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA ● Schedule: Primarily U.S. business hours, with flexibility as needed ● Reports to: VP Creative / CMO ● Base Salary Range: $100,000–$140,000 + performance bonuses ● Portfolio: Required. Applications without one will not be reviewed. Note: The base salary range above is a good-faith estimate of the minimum and maximum target for this position. Actual compensation may vary based on the candidate's location, job-related skills, experience, and education. We're hiring a Performance Creative Strategist / Graphic, Video & AI Designer who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job. You'll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC-style edits, and variations. You'll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it. This Is NOT ● A social media content role ● A traditional brand design role ● A strategy-only role where someone else does all the building ● A junior media buying role ● This is a senior level position. We are looking for experience and performance. About Direct Meds At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast-growing national tele-health team passionate about transforming the way people access the care they need. If you're driven by purpose and excited by growth, Direct Meds is the place to be. The Core of This Role: Volume + Quality Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound. In a typical week you will: ● Develop 10–20+ new concepts and angles across 4–8+ products ● Produce 80+ finished, launch-ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work) ● Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers ● Go from idea to launch-ready creative in hours, not days ● Keep quality, brand standards, and compliance consistent at that pace What We're Looking For ● A portfolio of performance creative work (required, see How to Apply) ● Proven ability to produce high volumes of ad creative on tight timelines ● Hands-on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good ● Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category ● Experience with concepts that have spent $100K+/month ● A track record of ads that drove actual paid acquisition, not just attractive content ● A strong understanding of Meta buying and how creative volume and diversity affect scaling ● Strong copywriting instincts and excellent visual design skills ● Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts ● The ability to run a creative pod without constant founder hand-holding ● Self-motivation: you find opportunities and act on them without waiting for direction ● You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy. You Should Understand ● Meta creative strategy and awareness levels ● Hooks, leads, mechanisms, and belief shifts ● UGC, statics, VSLs, advertorials, PDPs, and presells ● How to break down winning ads and find the pattern underneath ● How to read performance data, spot winners, and iterate quickly ● How to brief editors and designers when a project needs more hands What You'll Be Responsible For ● Building and shipping a high weekly volume of static and video ads across multiple products ● Using AI and other creative tools to multiply output without losing strategic thinking ● Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts ● Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology ● Working directly with media buyers to analyze performance and set testing priorities ● Killing weak ideas quickly when the data says to ● Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right landing page and offer ● Briefing video editors and other creative resources ● Writing larger production briefs, including scripts, budgets, production details, and creative direction ● Keeping an organized creative library and naming system so the team can track what was tested and why What We're Not Looking For Do not apply if: ● You don't have a portfolio of performance creative ● You can plan strategy but can't produce creative yourself ● You need days to deliver a single ad ● You only manage campaigns but don't understand creative strategy ● You need the CMO to tell you every angle ● You've never worked within a real paid-social feedback loop● Your experience is primarily organic/social content ● You're primarily a brand designer without direct-response experience ● You're an agency trying to sell services... Source: Himalayas (https://himalayas.app/companies/directmeds/jobs/performance-creative-strategist-graphic-video-ai-designer)