Performance Creative Strategist - Creative - US Remote

DEPT®; United States; Remote; USD 66,000 - 85,000; Full time

Benefits offered by this job

Healthcare, Dental, Vision

401K plan with matching

Paid time off

Paid company holidays

Parental leave

Job summary

DEPT® is seeking a Creative Strategist who blends creativity with data-driven thinking to translate performance metrics into actionable creative strategies. You will serve as a client-facing strategic partner and champion of creative testing, helping global brands unlock growth through smarter advertising.

You will operate in two worlds: with creative stakeholders on messaging strategy and with growth teams on KPI analysis and optimization, driving impact across campaigns.

Qualifications

• 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).
• Deep knowledge of performance creative—across paid media channels like Google UAC, TikTok, Snapchat, YouTube, etc.
• Strong understanding of creative testing methodologies, with data-driven insights.
• Exceptional client-facing communication skills, able to simplify complexity and present recommendations.

Responsibilities

• Develop creative briefs and campaign strategies addressing audience barriers and opportunities.
• Lead testing roadmaps across global accounts, tying messaging to optimization goals.
• Partner with media teams to connect test results to CTR, CPA, and conversions.
• Collaborate with creative, design, and production teams to deliver assets aligned with objectives.
• Provide data-driven recommendations and ensure work is polished and on-brand.

Job description

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

We’re looking for a Creative Strategist who is equally creative and data-driven—someone who can translate performance metrics into actionable creative strategies, and build messaging frameworks that resonate with audiences. You’ll serve as both a client-facing strategic partner and an internal champion of creative testing, helping global brands unlock growth through smarter, more resonant advertising.

This role requires comfort operating in two worlds:

• With creative stakeholders (e.g., Art Directors, Designers, Brand Managers), you’ll speak to messaging strategy, audience insights, and barriers to entry.
• With growth-focused stakeholders, you’ll analyze KPIs and provide clear recommendations for testing, iteration, and optimization through hands‑on data analysis.

WHAT YOU’LL DO

Strategy & Leadership

• Develop creative briefs and campaign strategies that address audience barriers, unlock opportunities for new audiences, and drive measurable performance.
• Analyze why creative concepts succeed or underperform, and propose testing strategies or iterations rooted in data and audience insight.
• Serve as a primary point of contact for clients, fluent in both creative and performance conversations and able to navigate with ease.
• Build strong, trusted client relationships by consistently delivering excellence through strategic solutions.
• Anticipate client needs, providing clear, data-driven recommendations and ensuring all work is polished, on-brand, and aligned to the brief.

Creative & Media Integration

• Write creative and media briefs that translate product, brand, and audience insights into high-performing concepts, grounded in performance data and prior testing.
• Lead creative testing roadmaps across global accounts, connecting messaging strategy directly to optimization goals.
• Partner with media teams to connect testing results back to key performance metrics (CTR, CPA, conversions).
• Collaborate with creative, design, and production teams to deliver assets that align with client objectives and media best practices.

Operational Excellence

• Manage end-to-end creative workflows, from briefing and production to iteration and optimization.
• Provide actionable, constructive feedback that sharpens storytelling and elevates creative performance.
• Prioritize creative pipelines effectively, balancing business goals, impact potential, and client expectations.

Thought Leadership & Insights

• Partner with internal and external research teams to conduct market research and trend analysis to inform creative direction.
• Analyze creative performance data and distill it into simple, actionable insights for clients and internal teams.
• Contribute to DEPT®’s thought leadership through case studies, content, and client presentations.

WHAT YOU’LL BRING

• 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).
• Deep knowledge of performance creative—especially across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and more.
• Strong understanding of creative testing methodologies, and how to optimize down-funnel KPIs, with a proven ability to generate data-driven insights.
• Exceptional client-facing communication skills—able to simplify complexity, tell a compelling story, and confidently present recommendations.
• Ability to thrive in fast-paced environments, manage multiple priorities, and own results end-to-end.
• Strong organizational skills and meticulous attention to detail.

WHAT WILL IMPRESS US

• A track record of shaping high-performing creative strategies for global clients.
• Passion for performance creative and experimentation, with a bias toward action and improvement.
• Confidence in challenging the status quo with new ideas backed by data and insight.
• A natural problem solver who cares deeply about team success and client growth.

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

#LI-Remote

Role Ref Number: 7755

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location , and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range

$66,300—$85,000 USD