Performance Creative Strategist

Pearl West; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Pearl West is seeking a highly creative professional to turn research into winning ad concepts and briefs for rapid execution by editors and media buyers. You will harness AI to accelerate ideation, scripting, and production while maintaining top-notch taste and judgment.

The ideal candidate ideates boldly, moves quickly, owns outcomes, and communicates clearly with cross-functional teams across North America.

Qualifications

• Experience managing ads with $100,000+ monthly spend.
• Ability to develop concepts, hooks, and briefs for editors and buyers.
• Proven track record in creative ideation and testing at scale.

Responsibilities

• Build and maintain the creative testing roadmap for Meta.
• Research customers, competitors, market trends, and winning ad formats.
• Develop concepts, angles, hooks, scripts, headlines, and primary copy.
• Create briefs that editors can execute without back-and-forth.
• Review performance with media buyers and explain why ads win or lose.
• Iterate quickly on winning concepts before performance declines.
• Scale production and maintain a pipeline of new concepts.

Skills

Direct-response psychology

Creative ideation

Data-driven decisions

AI-forward

Clear communication

Ownership & speed

Tools

Meta Ads platform

Job description

Location: Remote — Canada or North America-based
Job Type: Full-time, Part-time, Contract/Freelance
Pay: $120,000 to $180,000/year with senior experience, plus a performance bonus paid as a % of ad spend on your winning creatives.

About Pearl West

Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli.

The Role

You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly.

This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster.

We are looking for a creative who can ideate, not just iterate or imitate.

What You Will Own

• Build and maintain the creative testing roadmap for Meta
• Research customers, competitors, market trends, and winning ad formats
• Develop new concepts, angles, hooks, scripts, headlines, and primary copy
• Create clear briefs that editors can execute without unnecessary back-and-forth
• Review creative performance with media buyers and identify why ads win or lose
• Iterate quickly on winning concepts before performance declines
• Build repeatable systems for producing and learning from creative at scale
• Maintain a strong pipeline of new concepts so the account never runs out of tests

Your Strengths

• You understand direct-response psychology and know how to turn customer pain points into compelling creative
• You understand awareness levels and write differently to each one
• You can separate a strong concept from a polished but ineffective ad
• You are comfortable using performance data to make creative decisions
• You are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slop
• You communicate clearly with editors, media buyers, and leadership
• You move quickly, take ownership, and do not need constant direction

Minimum Requirement

You have created ads that spent $100,000+ in a single month, and you can demonstrate it.

KPIs You Will Be Accountable For

• Number of high-quality new concepts launched each week
• Percentage of concepts that produce viable or winning adsSpeed from insight to brief to launched creative
• Total spend carried by your creatives (this is also the number your bonus is calculated on)

Your First 90 Days

• Weeks 1-2: deep research across customers, account history, and competitors
• Day 30: first batch of briefs live, including net-new concepts
• Day 60: a net-new concept of yours carrying real spend; weekly learnings loop running
• Day 90: your creatives carry a growing share of account spend