Performance Creative Strategist

Skill; San Diego (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Skill seeks a senior Creative Strategist to lead across client accounts in a fast-paced performance marketing setting. You will translate client objectives into actionable creative strategies, analyze performance data, and navigate paid-media environments to optimize campaigns.

You’ll develop testing roadmaps, craft engaging hooks and briefs for designers, and collaborate with analytics, production, and account teams while presenting strategic recommendations to drive measurable growth.

Qualifications

• Experience in creative strategy within an agency environment.
• Strong understanding of performance creative and direct-response principles.
• Ability to connect performance data to creative decisions.
• Experience developing concepts based on audience, competitive, and performance insights.
• Working proficiency with Meta Ads Manager or similar platforms.
• Ability to interpret metrics like CTR, CPA, ROAS, conversions, and KPI trends.
• Experience building structured testing roadmaps and testing methodologies.
• Experience conducting audience, ICP, and competitive research.
• Strong creative concepting and ability to drive original ideas.
• Translate strategy into actionable briefs for designers and editors.

Responsibilities

• Lead creative strategy across client accounts within a dedicated industry vertical.
• Translate client objectives into clear, actionable creative strategies.
• Analyze creative performance data to identify what’s working and why.
• Navigate paid-media environments to evaluate creative-level performance.
• Develop high-level campaign concepts that extend across audiences and platforms.
• Create testing roadmaps and evaluate A/B/multivariate tests to optimize outcomes.
• Write hooks, scripts, messaging frameworks, and direct-response concepts.
• Translate strategic thinking into briefs for designers and production teams.
• Review creative work and provide actionable feedback to elevate quality.
• Collaborate with paid media, analytics, account management, production, and creative teams.
• Present strategies and performance insights to clients with confidence.

Skills

Creative strategy

Performance marketing

Data analysis

Meta Ads Manager

Audience research

A/B testing

Client-facing

Strategic briefing

Tools

Meta Ads Manager

Job description

Skill seeks a senior Creative Strategist to lead across client accounts in a fast-paced performance marketing setting. You will translate client objectives into actionable creative strategies, analyze performance data, and navigate paid-media environments to optimize campaigns.

You’ll develop testing roadmaps, craft engaging hooks and briefs for designers, and collaborate with analytics, production, and account teams while presenting strategic recommendations to drive measurable growth.