Perenimals Growth Lead

SOLANA FOUNDATION; International Falls (MN); Hybrid; USD 80,000 - 120,000; Full time

Job summary

SOLANA FOUNDATION is seeking an architect for the Perenimals IP, a character-driven project within the Perena stablecoin ecosystem. This role involves owning the growth strategy, managing content distribution, and authentically engaging communities to enhance the presence of Perenimals. Ideal candidates have experience scaling character-first IPs and a strong understanding of digital community dynamics.

The foundation emphasizes building meaningful financial infrastructures and encourages team creativity while valuing clarity and collaboration.

Qualifications

• Experience growing a character-first IP from small to mid-size.
• Strong narrative and world-building opinions translated into content.
• Understanding of distribution, community mechanics, and creator partnerships.

Responsibilities

• Own the IP growth strategy and establish content metrics.
• Work with junior team members to create content briefs and calendar.
• Pursue collaborations authentically to enhance IP presence.

Skills

IP growth strategy

Content strategy

Distribution understanding

Community engagement

Job description

Perena

We believe that stablecoins are more than a payment tool — they’re a better form of banking. Perena is building the Stablebank Network: an ecosystem that connects stablecoin infrastructure, liquidity rails, yield strategies, and payments into one protocol.

We launched and scaled Numéraire, the largest stableswap on Solana with over $2B in cumulative volume. Today we're building:

• USD* — a yield-bearing synthetic dollar earning across lending markets, liquidity strategies, and real-world assets through a multi-strategy approach

• USD*-P / USD*-J — a tranched credit architecture sitting on top of USD*: a fixed-rate senior tranche for capital preservation, and a junior tranche that absorbs first-loss risk in exchange for amplified yield

• StableBank — a consumer savings product built on USD*, targeting dollar savers in emerging markets who want a better alternative to local currency

Perena Vaults — programmable structured credit infrastructure for institutions and protocols to deploy capital into customized yield strategies

About Perenimals

Perenimals is a character-driven IP built out of Perena — a Solana-native stablecoin protocol. We started with a cast of original characters and a community of crypto-native holders, and we're building toward something bigger: a world with its own visual language, lore, and cultural gravity.

We're at an early but real inflection point. The characters exist. The community exists. What we're building now is the system to turn that into a durable IP — one with licensing potential, collab pull, and a fanbase that actually gives a shit.

This role is for someone who wants to be the architect of that, not a caretaker of it.

What you'll do

• Own the IP growth strategy. Set the content and channel strategy: what we post, where, how often, and why Establish growth metrics and hold the team accountable to them — not vanity metrics, but signals that the IP is building real equity Decide which workstreams to double down on and which to kill

• Work directly with our junior social lead and artist Create briefs, feedback loops, and a content calendar

• Identify and pursue collabs with creators, brands, games, other IPs without diluting it Develop a point of view on licensing and partnerships as the IP matures Find the communities where Perenimals belong and embed authentically

What We’re Looking For

• You've grown a character-first IP from small to mid-size — not managed an established one.

• You have strong opinions about narrative and world-building, and you know how to translate those into a content strategy a small team can execute

• You understand distribution: platform dynamics, algorithmic behavior, community mechanics, creator partnerships

• You've run collabs or partnerships that made the IP bigger

• Bonus: you've worked in crypto-native or gaming-adjacent IP and understand how digital communities form

Why Perena?

Stablecoins are transforming how the world stores, moves, and grows value — and we’re still early. This is a once-in-a-generation shift: from legacy money to programmable, accessible, internet-native finance. Building here isn’t just technically interesting — it’s globally meaningful.

We own our future — we trust each other to take initiative. Voices are heard and outcomes matter.

We treat our work as craft — thoughtful, opinionated, and precise.Many of us come from design, art, or cultural backgrounds.

We think from first principles — Perena is a reimagining of financial infrastructure. That starts with reimagining how we build.

We work in public — we value clarity, writing, and sharing progress openly within the team and with our community.