PCS Content, Executive Platforms & Integrated Storytelling

300 U.S. Bank National Association; Horsham (PA); On-site; USD 150,000 - 176,000; Full time

Benefits offered by this job

Healthcare

Life insurance

Disability insurance

Parental leave

401(k)

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank is seeking a senior leader to develop, lead and execute the external marketing strategy for PCS, spanning Credit Cards, Payments, Consumer and Small Business.

You will partner with executives to build an integrated platform across influencers, media, events and content to strengthen visibility and drive business priorities. The role requires 12+ years in media and corporate communications, a proven track record with major product launches, and a strong network of influencers and

Qualifications

• 12+ years in media relations and corporate communications.
• Experience leading marketing and communications for complex businesses and major launches.
• Strong relationships with national influencers, affiliates and content creators.

Responsibilities

• Develop and lead relationships with influential credit card and personal finance personalities.
• Lead influencer programs for product education, launches and thought leadership.
• Identify opportunities to integrate earned media with paid and owned content.
• Establish a measurement framework with KPIs aligned to business goals.
• Partner with executives to ensure strategy across channels.

Skills

Media relations

Corporate communications

Integrated marketing

External affairs

Thought leadership

Executive positioning

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The Payments, Consumer and Small Business (PCS) Content, Executive Platforms & Integrated Storytelling Leader will develop, lead and execute the external marketing strategy for U.S. Bank Credit Cards, Payments, Consumer, and Small Business (PCS), spanning Proprietary Cards (Cash, Rewards, non-rewards), Small Business, Debit, Elan and Co-Brand. This role will serve as a senior leader and strategic advisor to PCS leadership, with responsibility for building and managing an integrated marketing platform across affiliate and content creators, influencer marketing, experiential marketing, card-lead sponsorships, product launches, and thought leadership. Working closely with the Chief Marketing Officer and in partnership with Corporate Communications, Marketing, Social Media, Public Affairs, Legal, Risk and Compliance, this leader will establish the strategy, governance, processes, measurement and reporting infrastructure required to strengthen PCS card visibility, support business priorities and ensure consistent alignment with U.S. Bank enterprise communications standards. This leader will:

Responsibilities

• Develop and lead relationships with influential credit card and personal finance personalities, industry experts, bloggers, affiliates and content creators who operate at the intersection of traditional media and social influence.
• Build strategic engagement programs with credit card influencers and industry experts to support product education, launches, thought leadership and ongoing PCS storytelling.
• Identify opportunities to integrate earned media, paid partnerships, owned content, media influencers, executive visibility and experiential activations to extend reach and impact.
• Develop and lead experiential communications strategies supporting PCS product launches, credit-card focused media events, executive engagements and other priority business initiatives.
• Lead overarching marketing strategies for major product launches, partnerships, business milestones and other key PCS initiatives.
• Identify opportunities to strengthen PCS leadership positioning through proactive storytelling, thought leadership and differentiated media narratives.
• Build differentiated executive platforms that strengthen visibility, credibility and thought leadership across priority audiences through executive positioning, including biographies, headshots and external profiles.
• Establish a comprehensive communications measurement framework and KPIs tied to PCS business and communications objectives.
• Translate communications performance data and media intelligence into actionable insights and recommendations that inform communications strategy and business decision-making.
• Evaluate sponsorship and event opportunities based on strategic relevance, audience, visibility, business objectives and measurable communications value.
• Ensure individual activations connect back to a consistent, cohesive PCS narrative, rather than operating as standalone communications or event opportunities.
• Develop differentiated launch narratives, messaging and storytelling strategies that clearly articulate the customer value proposition and strengthen PCS’ position within the payments and credit card marketplace.
• Partner closely with the Credit Card Chief Marketing Officer to ensure the PCS communications strategy is integrated with broader Marketing priorities and supports the overall business agenda.

Preferred Qualifications & Experience

12+ years of progressive experience in media relations, corporate communications, integrated communications, experiential marketing, external affairs or related disciplines, including significant experience advising senior executives. Demonstrated experience developing and leading marketing and communications strategies for complex businesses, major product launches and high-profile external initiatives. Deep relationships with national payments and credit card influencers, affiliates, and content creators, with demonstrated ability to build new relationships and generate meaningful earned media outcomes. Experience developing executive positioning, thought leadership and external visibility strategies for senior leaders. Experience working across earned, paid and owned channels and developing integrated communications programs spanning media, influencers, experiential activations and strategic partnerships. Demonstrated experience managing agencies, external partners and significant communications budgets. Strong understanding of reputation management, issues management, crisis communications and communications governance within a complex, highly regulated organization. Exceptional executive presence, judgment, writing and storytelling skills, with the ability to influence senior leaders and operate effectively across complex matrixed organizations. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements).

Pay Range: $149,515.00 - $175,900.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.