Payer Sales Executive

Wildflower Health, Inc.; United States; On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) Plan

Flexible PTO

Job summary

Wildflower Health, Inc. seeks a Payer Sales Executive to drive health plan market growth. You will lead new sales with Medicaid and Commercial plans, shaping program design and pricing to plan needs, policy environments, and vendor relationships. Full-time, remote with up to 30% travel, and a robust benefits package.

You will build ROI cases for finance leadership, negotiate contracts, and coordinate with clinical, product, network, and actuarial teams to deliver value-based outcomes.

Qualifications

• At least 5 years selling complex, configurable solutions into the health plan market.
• Hands-on experience structuring contracts tuned to the plan’s needs, using the mix of fee-for-service, performance-based fees, and value-based economics.

Responsibilities

• Full-Cycle Sales: Own the sales process from prospecting to close and build a robust pipeline.
• Market Mapping: Map health plan targets based on state policy environment, provider network overlap, and regional dynamics.
• Consultative Selling: Understand needs and articulate the Why of a Wildflower partnership to align stakeholders.
• Proposal Development, Negotiations and Contracting: Develop proposals and negotiate terms with internal support.
• Feedback Loop: Share market insights to help shape strategy, roadmap and solution design.
• Agility: Create sales decks, ROI analyses, refine the pitch, and optimize HubSpot workflows.

Job description

About Wildflower Health

At Wildflower, we are dedicated to the mission of the best care, for all women, every time. We deliver a platform for hybrid care models that fill gaps in care for women, while creating tangible value for both health plans and OB/GYN providers.Health plans representing 58M covered lives leverage our solution to extend existing provider networks and deliver wraparound care models that meaningfully improve access to care, quality, health outcomes, and healthcare affordability.We are a mission-driven, PE-backed growth company looking for builders who want to make a transformative impact on women’s health.

About the Role

We are seeking a driven Payer Sales Executive to fuel Wildflower’s growth in the health plan market. In this role, you will lead new sales with Medicaid and Commercial health plans, helping each plan adopt the right mix of Wildflower’s maternity and women’s health programs — population-wide engagement and navigation, life-event advocacy (benefits, SDOH, and care navigation), clinical condition management, quality and HEDIS gap closure, and OB provider network enablement — configured and priced to that plan’s population, state policy environment, and existing vendor relationships. A core part of the role is building the return-on-investment case a health plan’s own finance and actuarial leadership can defend internally, grounded in cost avoidance and the quality/HEDIS revenue the plan actually earns.

You are the ideal candidate if you have at least 5 years selling complex, configurable solutions into the health plan market, with hands-on experience structuring contracts tuned to the plan’s needs, using the appropriate mix of fee-for-service, performance-based fees, and value-based economics for the solution. You are comfortable listening and learning to understand a health plan’s needs by market segment, and translating that understanding into the right program design, pricing structure, and risk design for that specific buyer.

This is a full-time benefitted exempt position. Up to 30% travel may be required to attend in-person meetings, conferences, and client engagements.

Key Responsibilities:

• Full-Cycle Sales: Own the sales process from prospecting to close. You will identify high-potential regional health plans and cultivate relationships with national health plans, building a robust pipeline of qualified leads.
• Market Mapping: Systematically map out health plan targets based on state policy environment (e.g., Medicaid maternal health programs or quality-withhold mandates), provider network overlap, and regional market dynamics, to identify highest-probability targets and the right decision-makers within each health plan.
• Consultative Selling (Impact on Access, Quality, Outcomes and Cost): Understand the health plan’s unique needs and articulate the "Why" behind the Wildflower partnership. You will educate and align stakeholders across clinical, quality, product, network, and finance/actuarial teams, and build the return-on-investment case — grounded in cost avoidance and the quality/HEDIS revenue a plan actually earns — that its finance leadership can rebuild and defend internally.
• Proposal Development, Negotiations and Contracting: Develop proposals for prospects, working with cross-functional teams as appropriate.Negotiate final economics and contract terms, with assistance and support from internal financial and legal teams.
• Feedback Loop: Act as the "voice of the market" back to our internal teams across clinical, product and actuary / finance. You will share insights on health plan objections, solution requests, and competitive intelligence to help shape our solution strategy, go-to-market, and roadmap.
• Agility: You are comfortable working as a self-starter to create sales decks, ROI analyses for selling, refining the pitch, and optimizing our CRM (HubSpot) workflows.

Location:

This is a remote position.

Salary and Benefits:

Base salary range: $140,000–$160,000 annually, plus commission eligibility.Compensation will be based on experience and skills. Wildflower Health offers comprehensive benefits including medical, dental, vision, 401(k), and flexible paid time off.

Wildflower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, gender identity or expression, disability, veteran status, sexual orientation, pregnancy, or any other characteristic protected by federal, state or local laws. Applicants must be authorized to work lawfully in the United States. Wildflower will not sponsor applicants for work visas.