Pay Per Click Specialist

Running Robots; Iowa City (IA); Remote; USD 60,000; Full time

Job summary

An established industry player seeks a dynamic PPC Specialist to drive impactful digital marketing strategies. In this remote role, you will manage and optimize paid advertising campaigns across platforms like Google Ads and LinkedIn Ads, ensuring clients achieve their lead generation and ROI goals. Collaborating with a passionate team, you'll leverage your expertise in keyword research, budget management, and data analysis to deliver measurable results. This is a fantastic opportunity to grow your career in a fast-paced environment, where your contributions will help manufacturing businesses thrive in the digital era. If you're ready to make a difference, this role is for you!

Benefits

Paid Time Off (PTO)

Sick Leave

Paid Holidays

Parental Leave

401(k) with Employer Match

Medical Plan

Dental and Vision Insurance

Paid Short-Term Disability

Life Insurance

Qualifications

• 3+ years of PPC experience managing campaigns across major platforms.
• Strong understanding of keyword research and audience targeting.

Responsibilities

• Develop, launch, and manage PPC campaigns across multiple platforms.
• Monitor KPIs, analyze trends, and generate actionable insights.

Skills

PPC Campaign Management

Keyword Research

Data Analysis

Ad Copywriting

Project Management

Communication Skills

Tools

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

SEMrush

Zoho One

Screaming Frog

Job description

Running Robots is a digital agency that partners with small to medium manufacturing businesses to grow through data-driven digital strategies. We specialize in website design with SEO, PPC, content marketing, and lead generation. Our goal is to bring manufacturing into the digital era with impactful, measurable results.

Job Description

This is a remote position.

Role Overview

The PPC Specialist is responsible for managing and optimizing paid digital advertising campaigns across multiple platforms, ensuring clients achieve their lead generation and ROI goals. This role requires a deep understanding of Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads, as well as ongoing performance monitoring and optimization.

The PPC Specialist works under the Digital Marketing Account Manager, collaborating with the SEO team, content marketers, and data analysts to execute strategic advertising campaigns.

Key Responsibilities

1. Campaign Strategy & Execution: Develop, launch, and manage PPC campaigns on Google Ads, Bing Ads, Meta (Facebook & Instagram), and LinkedIn.
2. Keyword Research & Targeting: Conduct thorough keyword research, audience segmentation, and competitor analysis.
3. Ad Type & Creative Optimization: Use specific campaign types (P/Max, Shopping, Display, or Branding Ad Types) depending upon desired result and performance. Write compelling ad copy and collaborate with designers to develop high-performing ad creatives.
4. Landing Page Optimization: Work with the web team to improve landing pages, ensuring conversion-focused design and messaging.
5. Budget Management: Allocate and optimize ad spend to maximize ROI while maintaining client budgets.
6. Performance Tracking & Reporting: Monitor KPIs, analyze trends, and generate actionable insights for campaign optimization.
7. A/B Testing: Test ad creatives, headlines, and bidding strategies to improve performance continuously.
8. Industry & Platform Updates: Stay up to date with changes in PPC platforms, algorithms, and best practices.

Requirements

Required Qualifications

1. 3+ years of PPC experience managing campaigns across Google, Bing, Meta, and LinkedIn Ads.
2. Strong understanding of keyword research, audience targeting, bidding strategies, and conversion tracking.
3. Experience with Google Analytics, Google Tag Manager, and UTM tracking for performance measurement.
4. Ability to analyze data-driven insights and optimize campaigns based on KPIs.
5. Proficiency in ad copywriting and A/B testing.
6. Strong project management and communication skills.

Preferred Qualifications

1. Google Ads and Meta (Facebook) Certifications.
2. Experience with Zoho One, SEMrush, Screaming Frog, or other digital marketing tools.
3. Experience in B2B marketing and lead generation for manufacturing companies.
4. Familiarity with SEO and content marketing to align PPC efforts with organic search strategies.

Why Join Running Robots?

1. Work with cutting-edge digital marketing strategies in a fast-paced, high-growth environment.
2. Be part of a tight-knit team that values transparency, collaboration, and results.
3. Opportunity for career growth into senior account management or strategy roles.
4. Work directly with manufacturing clients, helping them scale through digital innovation.
5. Paid Time Off (PTO) Vacation: 112 hours to start, with additional hours earned on anniversaries.
6. Sick Leave: 40 hours per year.
7. Paid Holidays, Parental Leave, and Bereavement Leave.
8. Starting Salary: $60,000, with higher offers available based on experience.
9. 401(k) with a 4% Employer Match.
10. Blue Cross Blue Shield Medical Plan (includes prescription drug coverage), plus Dental and Vision.
11. Paid Short-Term Disability and Life Insurance.