Patient Marketing, Senior Manager

Recor Medical; California (MO); On-site; USD 136,000 - 169,000; Full time

Job summary

Recor Medical is seeking a Patient Marketing, Senior Manager to lead the development and execution of patient-centric marketing plans for their uRDN therapy. The role involves creative strategy to drive engagement and awareness among patients, coupled with strong cross-functional collaboration. Ideal candidates will possess significant experience in marketing strategies within healthcare, and a passion for patient engagement to support their mission.

Qualifications

• 5+ years of experience in patient-centric marketing in life sciences or healthcare.
• Experience with brand positioning and omnichannel strategies.
• Proficient in marketing fundamentals.

Responsibilities

• Lead development and execution of patient-centric marketing strategy.
• Create engaging content across various channels.
• Conduct market research to understand patient needs.

Skills

Patient Engagement

Omnichannel Strategy

Campaign Management

Digital Marketing

Program Management

Interpersonal Skills

Problem-Solving

Education

Bachelor's Degree

MBA or Equivalent Advanced Degree

Job description

Join to apply for the Patient Marketing, Senior Manager role at Recor Medical

Join to apply for the Patient Marketing, Senior Manager role at Recor Medical

At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.

Position Summary

The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. Goal is to engage patients through marketing initiatives to drive awareness and interest of the uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing.

Responsibilities And Duties

• Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.
• Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in treatment of hypertension.
• Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.
• Build patient engagement programs including live or digital events and communities
• Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities
• Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns
• Conduct market research to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan
• Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives
  
  

Requirements

• Bachelor’s degree required; MBA or equivalent advanced degree preferred
• Previous marketing experience required.
• 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management and digital marketing experience
• Proficient in marketing fundamentals
• Enjoy interaction with patients and believe in patient engagement to further Recor’s mission
• Excellent program management and execution skills
• Ability to work with cross-functional team collaboratively
• Ability to manage and lead various external stakeholders, including agencies and production vendors
• Self-motivated and proactive with a positive attitude
• Strong interpersonal and problem-solving skills
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Expect to travel up to 20% of the time
  
  

Salary Range: $136,326 - $168,383 (Annual Base Salary)

The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The expected base pay range for this role may be modified based on market conditions.

Equal Employment Opportunity

At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

Respecting your privacy is an essential part of the Company’s privacy program and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment at Recor. Refer to our Applicant, Contract Worker & Former Employee Privacy Policy for more detail information.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Medical Equipment Manufacturing

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