Patient Marketing Product Manager – Rare Diseases

Apellis Pharmaceuticals; Cambridge (MA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance with full premium

401K with company match

Paid time off (PTO)

Long-term disability

Life insurance

Job summary

Apellis Pharmaceuticals is seeking a Product Manager for US Patient Marketing to drive EMPAVELI campaigns for PNH, including branded and unbranded content. You will partner with patient services, advocacy and corporate comms to plan events, promote resources, and coordinate field handoffs.

You will lead digital content across hematology and nephrology, ensuring compliant, patient-friendly messaging and driving engagement across channels.

Qualifications

• Bachelor’s degree in a life-sciences field or related discipline.
• MBA or advanced degree is a plus.
• 3+ years of biotech/pharma marketing experience, including patient/DTC marketing.
• Experience developing digital content (email/CRM, web, social, video) through MLR/PRC review is required; Veeva PromoMats experience preferred.
• Experience with rare disease/hematology and managing agency partners is a plus.

Responsibilities

• Execute the US PNH patient marketing plan for EMPAVELI, branded and unbranded, in line with brand strategy; manage agency partners.
• Lead patient and caregiver content strategy and orchestration: brochures, website, stories, videos, podcasts and social content.
• Partner with Patient Services, Advocacy, and Corporate Communications on program planning and promotion; own patient field handoffs.
• Develop patient-facing resources for Patient Access Managers and sales; coordinate with Training and Field Leadership.
• Generate and apply patient insights from advisory boards and research; translate into messaging and tactics.
• Define and track the patient marketing KPI plan; optimize programs based on results.
• Administer the patient marketing budget, including SOWs, POs, and accruals.
• Work with Regulatory, Legal, Compliance and Privacy on patient-facing policies.

Skills

Biotech/pharma marketing

Digital content development

Omnichannel marketing

Agency management

Cross-functional collaboration

MLR/PRC compliance

Data-driven decision making

Veeva PromoMats

Education

Bachelor’s degree

MBA or advanced degree

Tools

Veeva PromoMats

Salesforce Marketing Cloud

Job description

Apellis Pharmaceuticals is seeking a Product Manager for US Patient Marketing to drive EMPAVELI campaigns for PNH, including branded and unbranded content. You will partner with patient services, advocacy and corporate comms to plan events, promote resources, and coordinate field handoffs.

You will lead digital content across hematology and nephrology, ensuring compliant, patient-friendly messaging and driving engagement across channels.