PartTime Marketing Advertising Specialist

Mataga Automotive, Inc.; Stockton (CA); On-site; USD 25,000 - 45,000; Part time

Benefits offered by this job

Flexible part-time schedule

Professional development opportunities

Job summary

Matga GMC Cadillac is seeking a creative, organized Part-Time Marketing & Advertising Specialist to strengthen our dealership’s brand awareness, generate vehicle sales leads, promote service and parts departments, and support customer retention efforts.

This opportunity is ideal for an automotive marketing professional who understands digital advertising, social media marketing, local SEO, content creation, and lead-generation strategies.

Qualifications

• Prior experience in marketing, advertising, or related field.
• Automotive dealership, retail, or sales-industry marketing experience preferred.
• Experience with digital advertising, social media, local SEO, and lead generation.
• Familiarity with Canva, Meta Business Suite, Google Ads, Google Analytics, CRM, and email tools.
• Strong writing, editing, and project-management skills.
• Ability to create professional content for luxury automotive brands.

Responsibilities

• Develop and execute dealership marketing and advertising campaigns that promote new GMC and Cadillac vehicles, used inventory, service specials, parts, accessories, and dealership events
• Create, schedule, and manage content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google Business Profile
• Assist with paid advertising campaigns through Google Ads, Facebook Ads, Instagram Ads, display ads, and retargeting
• Write and edit marketing content including vehicle descriptions, social posts, emails, and promotional materials
• Support SEO and local-search efforts by researching keywords and optimizing content and pages
• Maintain accurate dealership information across website, listings, and social channels
• Promote current incentives, lease offers, finance specials, trade-ins, service coupons, and loyalty programs
• Monitor campaign performance, website traffic, lead volume, ad spend, engagement, and conversions; provide ROI recommendations
• Coordinate marketing support for sales events, launches, and community outreach
• Collaborate with sales, service, parts, and management to ensure accurate and timely messages
• Monitor market trends, competitor activity, and brand standards for GMC/Cadillac

Skills

Marketing strategy

Social media marketing

Content creation

Lead generation

SEO/local SEO

Writing and editing

Project management

Analytics

Tools

Canva

Meta Business Suite

Google Ads

Google Analytics

CRM platforms

Email marketing tools

WordPress

Job description

Matga GMC Cadillac is seeking a creative, organized, and results-driven Part-Time Marketing & Advertising Specialist to strengthen our dealership’s brand awareness, generate vehicle sales leads, promote service and parts departments, and support customer retention efforts.

This position is ideal for an automotive marketing professional who understands digital advertising, social media marketing, local SEO, content creation, and lead-generation strategies. The successful candidate will create compelling campaigns that highlight our new GMC and Cadillac inventory, pre-owned vehicles, service specials, dealership events, and customer-focused offers.

Key Responsibilities

• Develop and execute dealership marketing and advertising campaigns that promote new GMC and Cadillac vehicles, used inventory, service specials, parts, accessories, and dealership events
• Create, schedule, and manage engaging content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google Business Profile
• Assist with paid advertising campaigns through Google Ads, Facebook Ads, Instagram Ads, display advertising, and retargeting platforms
• Write and edit professional marketing content, including vehicle descriptions, social-media posts, email campaigns, text campaigns, website content, advertisements, flyers, and promotional materials
• Support SEO and local-search efforts by researching keywords and optimizing dealership website content, vehicle inventory pages, service pages, and Google Business Profile listings
• Help maintain accurate dealership information across the website, online vehicle listings, social-media channels, Google Business Profile, and third-party automotive marketplaces
• Promote current manufacturer incentives, lease offers, finance specials, trade-in opportunities, service coupons, and customer loyalty programs
• Monitor campaign performance, website traffic, lead volume, advertising spend, engagement, and conversion results; provide recommendations to improve marketing ROI
• Coordinate marketing support for sales events, vehicle launches, community outreach, sponsorships, and dealership promotions
• Work closely with the sales, service, parts, and management teams to ensure marketing messages are accurate, timely, and customer-focused
• Monitor automotive market trends, competitor activity, advertising best practices, and GMC/Cadillac brand standards

Qualifications

• Prior experience in marketing, advertising, digital marketing, communications, or a related field
• Automotive dealership, retail, or sales-industry marketing experience preferred
• Working knowledge of social media marketing, paid digital advertising, email marketing, local SEO, and lead generation
• Experience with Canva, Meta Business Suite, Google Ads, Google Analytics, CRM platforms, email marketing tools, or similar software
• Strong writing, editing, communication, and project-management skills
• Ability to create professional, persuasive content that supports luxury and performance automotive brands
• Ability to manage multiple deadlines, campaigns, and marketing priorities with strong attention to detail
• Comfortable reviewing campaign metrics and using performance data to improve marketing results

Preferred Skills

• Experience with automotive CRM, inventory management, or dealer marketing platforms
• Google Business Profile management and local SEO
• Google Ads, Meta/Facebook Ads, and automotive lead-generation campaigns
• Graphic design, photography, and short-form video production
• Website management through WordPress, dealer website platforms, or other content-management systems
• Familiarity with GMC and Cadillac vehicles, incentives, service offerings, and customer audiences

Why Join Matga GMC Cadillac?

• Flexible part-time schedule
• Opportunity to directly support vehicle sales, service growth, and dealership visibility
• Creative, hands-on role across digital marketing, advertising, content creation, and community engagement
• Collaborative environment with sales, service, parts, and leadership teams
• Opportunity for professional development and potential future growth within the dealership