Partnerships Manager, Lifestyle and News

TikTok; New York (NY); On-site; USD 95,000 - 135,000; Full time

Job summary

TikTok is hiring a Partnerships Manager, specializing in Lifestyle & News, to enhance relationships with global media accounts. This role focuses on analyzing content performance, developing strategies, and managing partnerships to drive content growth. Join a dynamic team at the forefront of digital media innovation.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Paid holidays and sick days

Personal Time off

Qualifications

• Deep understanding of content performance metrics.
• Strong organizational and communication skills.
• Ability to navigate ambiguity with a problem-solver's mindset.

Responsibilities

• Analyze content performance and provide strategic recommendations.
• Co-manage partners' content portfolio and execute strategies.
• Build and nurture key partner relationships.

Skills

Analytical skills

Relationship management

Communication

Education

Bachelor degree

Job description

Partnerships Manager, Lifestyle and News

Partnerships Manager, Lifestyle and News

Responsibilities
About the Team
TikTok's (Content) Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams) and providing best in class service.

About the Role
Partnerships Manager, Lifestyle & News will report into the Media Partnerships Lead on the Central Lifestyle & Education team. The Media Partnerships team develop and nurture high level relationships with publishers across NA and globally, whilst securing incremental growth in content and delivering clear and attributable value back to publishers in order to improve partner ROI. This role will be primarily responsible for analysing global lifestyle and news publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis using data. The candidate should have a deep understanding of short-form, user-generated content landscape including account management, content strategy, data and performance analysis and knowledge of TikTok and the social media landscape.

This is a global role with a comprehensive scope: seasoned communication, data and analytics, and relationship building skills, proven industry experience and understanding of TikTok's positioning versus competitors

- Co-manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities
- Develop and execute central content strategy and relationship management for corresponding partner stakeholders
- Channel partners' business needs and priorities into opportunities to further long-term partner relationships and unlock strategic incremental growth opportunities
- Demonstrate a deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
- Execute strategic initiatives that drive business goals and scaled content impact for TikTok and the partner by working with Program teams and relevant cross-functional stakeholders
- Build and nurture key partner relationships

Qualifications
Minimum Qualifications
- Experience with a deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
- Strong ability with industry stakeholders, senior leadership, and cross-functional stakeholders to steer complex projects with exemplary organizational, communication, and interpersonal skills
- Understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick-off projects to serve core business priorities
- Creative approach to partnership structures (in working with Business Development) that fully appreciates the unique value TikTok creates for our L&N partners and ability to sell this narrative and value prop
- Ability to navigate ambiguity with a problem-solver's mindset to drive strong execution in a fast-paced environment
- Bachelor degree required

Preferred Qualifications
- Understanding of local business dynamics with intellectual curiosity to dive deeper into key issues versus accepting a cursory understanding of the marketplace
- Experience with product preferred
- MS/MA/MBA and/or content platform experience considered a plus

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $95000 - $135000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Technology, Information and Internet and Entertainment

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