Partner Product Marketing Manager (Japan, Remote)

Broadcom; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Partner Product Marketing Manager to bridge marketing and product teams within its Enterprise Security Group. This role is pivotal in empowering Catalyst Partners to effectively sell cybersecurity solutions while enhancing their brand. The ideal candidate will have over a decade of experience in product marketing, particularly in cybersecurity, and will excel in strategic thinking and communication. Join a forward-thinking company that values innovation and collaboration, and help shape the future of enterprise security in a dynamic and impactful environment.

Qualifications

• 10+ years in product marketing, especially in cybersecurity or enterprise tech.
• Proven success in launching B2B enterprise security solutions.

Responsibilities

• Act as a liaison for Catalyst Partner sales and marketing teams.
• Guide partners on product positioning and go-to-market strategies.

Skills

Exceptional communication

Analytical skills

Strategic thinking

Marketing tools proficiency

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, or technical field

MBA or advanced degree

Tools

CRM platforms

Analytics tools

Job description

Broadcom

Broadcom Inc. is a global technology leader that designs, develops and supplies a broad range of semiconductor, enterprise software and security solutions.

Job Description:

Job Title: Partner Product Marketing Manager

Location: Japan
Team: Enterprise Security Group (ESG)
Experience Level: Senior (10+ years)

About Broadcom's Enterprise Security Group

Broadcom’s Enterprise Security Group (ESG) delivers advanced cybersecurity solutions designed to protect enterprises from sophisticated threats. Our mission is to empower businesses to secure their digital environments while ensuring compliance, reliability, and trust.

Summary of Role

This role is a critical bridge between ESG’s marketing and product teams and our Catalyst Partners. You are the ambassador for our product portfolio, empowering these partners to sell effectively and build their own brand while aligning with ours. You act as a consultant, content creator, strategist, and facilitator, ensuring mutual success.

Key Responsibilities

1. Partner Marketing: You will be the liaison for Catalyst Partner sales and marketing teams with internal Product Marketing leads. This may often require localization and/or adaptation of content to the needs of the Catalyst Partner’s franchise market and their brand requirements. You will also need to create new, market-tailored content, develop co-marketing initiatives that drive awareness and product adoption.
2. Strategic Product Positioning: You will be the advocate for ESG products and guide Catalyst Partners as they execute their go-to-market strategy. You will provide advice and guidance on product positioning, messaging, and value propositions that resonate with enterprise security buyers and align with the market landscape.
3. Catalyst Branding: You will help Catalyst Partners develop their brand while maintaining the integrity and goodwill of the underlying Symantec and Carbon Black brands. This will include coordination with ESG Social Media campaigns and aiding the Catalyst Partners in growing their cybersecurity brand awareness and strength.
4. Market and Competitive Intelligence: You will collect and share internal and externally collected market research to identify trends, customer needs, and competitive dynamics. You will proactively share non-public competitive assets and understand specific geographical needs to be addressed in QBRs and Annual Business Plans.
5. Go-to-Market (GTM) Leadership: You will regularly meet with Catalyst Partner cross-functional teams to help with strategic planning and the execution of successful GTM plans. You will ensure ESG brand standards are met, provide expertise, obtain resources, and resolve issues.
6. Sales Enablement: You will work with the centralized Enablement, TPM, and PMM team to equip the sales team with tools, training, and resources to effectively communicate the value of our security solutions. This includes the delivery of sales guides, presentations, and competitive battle cards.
7. Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of product marketing efforts and inform future strategies.

Required Qualifications

1. Experience: 10+ years of product marketing or related experience, with a strong focus on cybersecurity or enterprise technology.
2. Proven success in launching and marketing B2B enterprise security solutions.
3. In-depth knowledge of geographical cybersecurity markets and trends.

Industry Knowledge

Deep understanding of the cybersecurity landscape, including threat trends, compliance requirements, and enterprise security architectures (e.g., Zero Trust, Secure Access Service Edge).

Skills

1. Exceptional communication and storytelling abilities.
2. Strong analytical and strategic thinking skills.
3. Ability to simplify complex concepts into clear and compelling narratives.
4. Proficiency with marketing tools, CRM platforms, and analytics.
5. Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.

Education

Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.

Preferred Qualifications

1. Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products.
2. Experience working with global teams and managing multiple stakeholders.
3. Certifications such as CISSP, CISM, or equivalent are a plus.

If you’re a seasoned product marketing professional with a passion for cybersecurity and a drive to make a difference, we want to hear from you!

Apply now and join us in shaping the future of enterprise security.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.