Partner Marketing Manager, Ads

OpenAI, Inc.; San Francisco (CA); On-site; USD 227,000 - 252,000; Full time

Job summary

OpenAI is seeking an experienced partner marketing leader to scale the ChatGPT Ads ecosystem. You will define the strategy, programs, and go-to-market frameworks that activate our partner network and deliver measurable advertiser value.

You will collaborate with technology, measurement, agencies, and strategic partners to drive adoption, increase investment, and demonstrate the value of conversational advertising across the customer journey.

Qualifications

• 8+ years experience in partner marketing or related roles in advertising or tech.
• Understanding digital advertising ecosystem and buyers across platforms, agencies, measurement providers, and martech.
• Experience building partner programs from ground up and scaling go-to-market motions.

Responsibilities

• Develop differentiated go-to-market strategies across technology, measurement, and other partner segments.
• Build and scale partner marketing frameworks prioritizing resources based on partner potential and advertiser impact.
• Design and execute integrated co-marketing programs across launches, campaigns, events, content, webinars, and customer stories.
• Partner with product and partnerships teams to translate strategic relationships into advertiser-facing value propositions.
• Drive advertiser acquisition and activation through partners, onboarding new advertisers and accelerating adoption of new capabilities.
• Create scalable partner enablement programs and marketing materials for partner sales and customer teams.

Skills

Partner marketing

Platform marketing

Product marketing

Ecosystem marketing

Job description

OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. Within Ads Marketing, Partner Marketing is responsible for building the ecosystem that helps advertisers access, activate, measure, and grow on ChatGPT through the partners they already work with.

Our team brings that ecosystem to life by meeting advertisers where they already work, while also helping them discover new platforms and capabilities that can strengthen their advertising strategy. We partner with technology, measurement, agency, and other strategic partners to make it easier for advertisers to access ChatGPT Ads, launch and optimize campaigns, measure performance, and grow their investment over time.

About the Role

ChatGPT Ads is creating a new environment for how people discover products, evaluate options, and make decisions. As advertising in ChatGPT grows, our partner ecosystem will play a critical role in helping advertisers access, measure, and get more value from this new channel.

We’re looking for an experienced individual to focus on ads partner marketing to help build and scale the partner marketing function for ChatGPT Ads. In this role, you will develop the strategy, programs, and go-to-market frameworks that activate our ecosystem of technology, measurement, and other strategic partners.

You will work closely with partners ranging from global advertising platforms and measurement companies and emerging technology providers. Your goal will be to turn partnerships into meaningful business impact by helping partners bring advertisers onto ChatGPT Ads, accelerate adoption, increase investment, and demonstrate the value of advertising in a conversational environment.

This is a highly cross-functional role at the intersection of partnerships, product marketing, sales, communications, and growth. You will help define how we bring partners to market, where we invest, and how we scale successful programs as the ecosystem grows.

In this role, you will:

Support our overall ecosystem strategy in identifying partners, programs, and investments that can drive advertiser adoption, revenue, and ecosystem growth.

Develop differentiated go-to-market strategies across technology, measurement, and other strategic partner segments.

Build and scale partner marketing frameworks that prioritize resources based on partner potential, advertiser impact, and business opportunity.

Design and execute integrated co-marketing programs across launches, campaigns, events, content, webinars, customer stories, and other demand-generation channels.

Partner with product and our partnerships teams to translate strategic relationships and product integrations into compelling advertiser-facing value propositions.

Drive advertiser acquisition and activation through partners, including programs designed to onboard new advertisers, grow spend, and accelerate adoption of new capabilities.

Create scalable partner enablement programs and marketing materials that help partner sales and customer teams confidently position and sell ChatGPT Ads.

Develop joint messaging, positioning, launch narratives, and marketing assets in close partnership with Product Marketing, Communications, Product, Legal, and Brand.

Identify and develop customer and partner stories that demonstrate how advertisers are using ChatGPT Ads and the impact of conversational advertising across the customer journey.

Establish measurement frameworks for partner marketing, connecting programs to advertiser activation, pipeline, revenue, product adoption, and other business outcomes.

Build repeatable processes for partner launches and co-marketing so the organization can support a rapidly expanding ecosystem without sacrificing quality or impact.

Serve as a strategic marketing advisor to priority partners, helping them identify opportunities to bring ChatGPT Ads into their broader customer and go-to-market strategies.

You might thrive in this role if you:

Have 8+ years experience in partner marketing, platform marketing, product marketing, ecosystem marketing, or a related role in advertising or technology.

Understand the digital advertising ecosystem and how advertisers work across buying platforms, agencies, measurement providers, and marketing technology.

Have experience building partner programs from the ground up and turning one-off partnerships into scalable go-to-market motions.

Can move comfortably between strategy and execution, from defining an ecosystem framework to launching a campaign with a partner.

Are highly cross-functional and know how to align teams with different incentives, priorities, and ways of working.

Have strong positioning and storytelling instincts and can translate technical integrations into simple, compelling customer value.

Have experience developing and executing external-facing programs, including events, webinars, partner activations, and other customer-facing initiatives.

Use data to determine where to invest, which programs to scale, and whether marketing activity is translating into meaningful business outcomes.

Are comfortable operating in an emerging category where the playbook is still being written.

Have experience working with senior executives and external partners and can represent the business with credibility in high-visibility situations.

Are excited by the opportunity to help define how advertising evolves as conversational AI becomes a more important part of the customer journey.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form . No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link .

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$227K – $252K + Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

401(k) retirement plan with employer match

Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

Mental health and wellness support

Employer-paid basic life and disability coverage

Annual learning and development stipend to fuel your professional growth

Daily meals in our offices, and meal delivery credits as eligible

Relocation support for eligible employees

Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.