Content & Solutions Marketing Lead, Ads

OpenAI; San Francisco (CA); On-site; USD 227,000 - 252,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid parental leave

Paid time off

Relocation support

Learning stipend

Meal credits

Job summary

OpenAI is seeking a Content & Solutions Marketing Lead to define how we communicate the value of OpenAI’s advertising solutions to enterprise marketers and agencies. You will craft narratives, content, proof, sales tools, and education programs to help marketers understand the opportunity and drive results.

Reporting to the Head of Global Large Advertiser Marketing, you will lead a function spanning messaging, thought leadership, and customer education, partnering with Sales, Communications,

Qualifications

• 10+ years of experience in content marketing, solutions marketing, product marketing, ad sales marketing, or related roles.
• Experience developing messaging for enterprise buyers and complex decisions.
• Strong understanding of digital advertising and agency workflows.
• Exceptional writing and presentation skills to translate data into customer stories.

Responsibilities

• Develop the enterprise advertising narrative and audience-specific messaging.
• Define the content strategy and distribution plans from awareness through growth.
• Build solutions narratives with clear customer use cases and benefits.
• Create thought leadership content and executive presentations.
• Build customer proof through case studies and testimonials.
• Equip Sales with core pitch narratives, presentations, and playbooks.
• Develop scalable customer education content including webinars and guides.
• Establish scalable content operations with briefing, localization, and maintenance.
• Measure content impact with strategy teams and improve adoption.

Skills

Content marketing

Solutions marketing

Product marketing

Ad sales marketing

Enterprise advertising

Job description

Content & Solutions Marketing Lead, Ads | OpenAI

Careers

Content & Solutions Marketing Lead, Ads

Marketing - San Francisco

About the role

We are hiring a Content & Solutions Marketing Lead to define how OpenAI communicates the value of its advertising solutions to enterprise advertisers and agencies. You will build the narratives, content, customer proof, sales tools, and educational programs that help marketers understand the opportunity, make informed investment decisions, and achieve results.

Reporting to the Head of Global Large Advertiser Marketing, you will lead a function spanning enterprise advertising positioning and messaging, thought leadership, solutions storytelling, sales enablement, and customer education. You will translate product capabilities, customer insights, and performance evidence into clear, compelling materials for marketing leaders, media decision-makers, and the teams supporting them.

You will partner closely with Sales, Communications, Product Marketing, and Customer Marketing to create a consistent story across the customer journey. This role requires a strategic leader and exceptional storyteller who can build a scalable content operation while personally developing its most important narratives and materials.

In this role, you will:

• Develop the enterprise advertising narrative. Own audience-specific positioning and messaging for enterprise advertisers and agencies, partnering with Product Marketing and Communications to ensure accuracy and consistency.

• Define the content strategy. Establish editorial priorities, formats, and distribution plans that address customer needs from initial awareness through evaluation, adoption, and growth.

• Build solutions narratives. Translate advertising capabilities into clear customer use cases, business benefits, and practical guidance tailored to advertiser objectives and agency needs.

• Create compelling thought leadership. Develop perspectives, executive presentations, research-based content, and other materials that help marketers understand the evolving role of AI in advertising.

• Build customer proof. Partner with Customer Marketing, Sales, and measurement teams to identify results and develop case studies, testimonials, and evidence that substantiate our advertising story.

• Equip Sales to communicate value. Own the marketing content supporting advertiser and agency conversations, including core pitch narratives, presentations, solution briefs, playbooks, and objection-handling materials.

• Develop scaled customer education. Create educational content and programs—including webinars, video, guides, and learning resources that help advertisers and agencies build confidence and use OpenAI’s advertising solutions effectively.

• Establish a scalable content operation. Build processes for briefing, creation, review, localization, distribution, and maintenance so content remains accurate, accessible, and current.

• Measure and improve impact. Partner with Strategy & Operations to evaluate content engagement, seller usage, customer learning, and contribution to adoption and commercial outcomes.

You might thrive in this role if you have:

• 10+ years of experience in content marketing, solutions marketing, product marketing, ad sales marketing, or related roles.

• A track record of developing positioning, messaging, and content for enterprise buyers and complex commercial decisions.

• Strong understanding of digital advertising, advertiser objectives, agency workflows, and how marketers evaluate media investments.

• Exceptional writing, editing, and presentation skills, with the ability to translate complex products and data into clear, credible customer stories.

• Experience developing sales narratives and enablement materials in close partnership with enterprise sales teams.

• Experience turning customer insights and performance evidence into persuasive case studies, solutions content, or educational resources.

• Demonstrated ability to build repeatable content processes and maintain quality across multiple formats and channels.

• Strong cross-functional leadership and the ability to align stakeholders around a shared narrative.

• Ability to operate in ambiguity, exercise sound judgment, and balance strategic leadership with hands-on content development.

Preferred qualifications

• Experience in advertising technology, digital media, AI, or marketing an emerging platform or category.

• Experience establishing a narrative for a new business or changing how customers understand an existing category.

• Experience creating advertiser or agency education programs at scale.

• Experience developing executive thought leadership and research-led content.

• Experience adapting messaging and content across international markets.

• Familiarity with advertising measurement and the interpretation of campaign performance data.

• Practical experience using AI to improve content research, development, localization, or knowledge access.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affiantive Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$227K – $252K + Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.