Part-Time Strategic Media Research Analyst

Nexstar Media Group Inc.

Sacramento (CA)

On-site

USD 41,000 - 69,000

Part time

14 days+

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Job summary

Nexstar Media Group Inc. in Sacramento is seeking a part-time Media Research Specialist to maximize revenue and ratings opportunities for KTXL Fox40. You will own daily research tasks and deliverables with a fast-paced team.

Responsibilities include analyzing Nielsen/Comscore data, generating insights for Sales and News, and creating presentations to support campaigns. The role requires 2–3 years of media research experience and strong MS Office skills.

Qualifications

2–3 years of media research experience.
Bachelor's degree in Marketing/Communications/Statistics preferred.
Ability to tell stories through data and present findings.
Strong MS Office skills.

Responsibilities

Overseeing, analyzing and maintaining all research information and functions from Nielsen, Comscore, Wide Orbit Media Sales and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges.
Prepare performance reports for managers within deadlines
Creates customized sales and research presentations
Gather campaign data for proof of performance presentations for Sales & Marketing clients
Communicate with department leaders on research findings
Other duties as assigned