Part-Time Marketing Strategist – Research Commercialization & Event Support

Penn State University; University Park (TX); Remote; USD 60,000 - 80,000; Part time

Job summary

A major research university in Texas is seeking a part-time marketing strategist to enhance research commercialization efforts. This role requires 10-20 hours weekly, focusing on promoting intellectual property and planning events. Ideal candidates will have marketing strategy experience, strong communication skills, and CRM familiarity. Remote work options are available.

Qualifications

• Experience in marketing strategy, preferably in research or technology transfer.
• Ability to translate complex information into compelling messages.
• Familiarity with CRM tools (HubSpot preferred) and event management platforms.
• Experience planning professional events (virtual or in-person).
• Strong project management, writing, and stakeholder engagement skills.
• Must be a U.S. Citizen.

Responsibilities

• Promote Penn State's intellectual property and research innovations.
• Develop marketing collateral and digital content.
• Support logistics for commercialization-focused events.
• Analyze marketing metrics to refine strategies.

Job description

APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process . Please do not apply here, apply internally through Workday.
• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS

The Office of Research Business Development, Marketing & Communications within OSVPR (Office of the Senior Vice President for Research) is seeking a part-time marketing strategist to support efforts related to research commercialization and intellectual property marketing. This individual will play a key role in driving revenue generation through targeted marketing efforts, planning commercialization-focused events, and supporting strategic initiatives tied to Penn State’s overarching commercialization roadmap. The position will require approximately 10–20 hours per week.

Assignments will include:

• Strategic marketing for research commercialization:
  • Promote Penn State's intellectual property and research innovations to external audiences (industry, investors, economic development partners).
  • Develop marketing collateral and digital content tailored to commercialization goals.
  • Work with the Office of Technology Transfer unit to translate technical content into compelling marketing narratives.
  • Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
• Event planning and coordination:
  • Support and manage logistics for commercialization-focused events including networking sessions, investor forums, pitch events, and panel discussions.
  • Coordinate with internal and external stakeholders to manage invitations, space, catering, run-of-show, speaker support, and post-event follow-up.
  • Contribute to the development of event-related marketing assets and promotions (emails, landing pages, social content).
• Support for the Commercialization Roadmap:
  • Assist in the execution of tactics that advance Penn State’s commercialization roadmap.
  • Participate in cross-functional planning sessions and contribute to tracking progress of strategic initiatives.
• Analytics and reporting:
  • Analyze marketing and engagement metrics to refine campaigns and event strategies.
  • Report outcomes related to lead generation, partner engagement, and IP interest.

Required Qualifications:

• Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.
• Demonstrated ability to translate complex or technical information into compelling, market-facing messages.
• Familiarity with CRM tools (HubSpot preferred) and event management platforms.
• Experience planning and executing professional events (virtual or in-person).
• Strong project management, writing, and stakeholder engagement skills.
• Must be a U.S. Citizen.

Preferred:

• Experience in a university or research-intensive organization.
• Understanding of intellectual property marketing or B2B sales cycles for emerging tech.
• Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.

This is a remote (or on-site) position with opportunities for local hires to join in-person meetings and team gatherings. Candidates should plan to be available for meetings during business hours (8-5, M-F), but a bulk of the work can be completed on a flexible schedule. The candidate should be self-directed with an ability to organize and prioritize their work to meet established deadlines. Expected hours per week are 10-20.

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

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