Description
Job Title: Marketing Assistant
Supervisor: Marketing and Employee Development Manager
Department: Human Resources
FLSA Status: Non-Exempt (Hourly)
Position Summary
The Marketing Assistant supports the planning, coordination, development, and implementation of marketing, public relations, community outreach, and promotional initiatives that enhance awareness of KCARC's programs, services, departments, events, and mission. This position assists with community engagement, content creation, event support, and promotional activities while helping maintain a positive public image for the organization.
Essential Duties and Responsibilities
- Support community engagement and relationship-building efforts by assisting with KCARC-sponsored events, United Way activities, Chamber of Commerce functions, media appearances, and other community outreach opportunities.
- Attend evening and weekend events as needed to support organizational marketing and public relations initiatives.
- Assist with photography, videography, and the development of visual content for social media, promotional materials, special events, and other marketing projects.
- Develop, organize, and maintain weekly, monthly, and annual content calendars for KCARC's social media platforms.
- Assist with the planning, coordination, and execution of organizational events, including the Annual Awards Banquet, Miss Marvelous, and other company-wide programs and celebrations.
- Update and maintain mailing lists for ARC membership communications, newsletters, and other outreach efforts.
- Assist with the setup, maintenance, and teardown of displays, exhibits, and promotional materials for internal and community events.
- Coordinate and schedule facility tours, field trips, and related promotional activities as assigned.
- Create, distribute, and track promotional materials to schools, media outlets, community partners, referral sources, and other stakeholders.
- Prepare promotional items, event materials, gift baskets, giveaways, prizes, and other marketing resources as needed.
- Generate and maintain monthly marketing reports and other performance metrics.
- Support brand awareness and community outreach efforts through positive interactions with participants, employees, families, community members, and partner organizations.
- Maintain a professional, positive, and customer-focused attitude while representing KCARC.
- Perform frequent walking and standing activities, including walking a minimum of two (2) miles per workday as required.
- Perform other duties and responsibilities as assigned.
- Work additional hours as needed to support organizational and departmental needs.
Physical Requirements
The employee must be able to perform the essential functions of the position, with or without reasonable accommodation. This position requires frequent standing, walking, bending, lifting, and carrying marketing materials and event supplies. The employee must be capable of walking a minimum of two (2) miles per workday.
Work Schedule
This position may require a flexible schedule, including occasional evening and weekend hours, to support community events, organizational functions, marketing initiatives, and outreach activities. Additional hours, when required, are mandatory.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Main Improvements
Professional Tone: Elevated the language to align with formal HR job description standards.
Requirements
Qualifications
- Must maintain reliable transportation for use during working hours, possess a valid driver's license, and provide proof of current automobile liability insurance.
- Must demonstrate the flexibility to adapt work schedules as needed to meet organizational demands and deadlines.
- Must possess strong research, analytical, and professional writing skills.
- Must communicate effectively and professionally, both verbally and in writing, with internal and external stakeholders.
- Must demonstrate tact, diplomacy, and empathy when interacting with individuals from diverse backgrounds.
- Must establish and maintain positive and productive working relationships with coworkers, community partners, and the public.
- Must be able to work independently with minimal supervision while also contributing effectively as part of a team.
- Must demonstrate accountability, initiative, sound judgment, and leadership qualities.
- Must possess the ability to manage multiple priorities simultaneously, think creatively and strategically, and perform effectively in a fast-paced environment.
- Must maintain focus, organization, and productivity while meeting established goals and deadlines.
Education and/or Experience
- High school diploma or GED equivalent is required.
- Associate degree in Marketing, Communications, Business, Public Relations, or a related field is preferred.
- Bachelor's degree is preferred, with a concentration in Marketing, Public Relations, Communications, or a related field strongly preferred.
- Experience in marketing, communications, public relations, community outreach, or related areas is preferred.
- Must possess a driving record that meets insurability requirements and maintain reliable personal transportation.
Physical Demands
The employee must be able to perform the essential functions of the position, with or without reasonable accommodation.
Work Environment
While performing the duties of this position, the employee may occasionally be exposed to fumes, airborne particles, and varying outdoor weather conditions. The work environment is generally characterized by a moderate noise level; however, occasional exposure to louder noise levels may occur. The use of personal protective equipment (PPE), including vinyl or latex gloves, may be required based on job duties and operational needs.
Key Improvements
Professionalism: Enhanced wording to align with standard HR and organizational job description practices.
Clarity: Improved sentence structure, consistency, and readability.
Consistency: Standardized qualification statements and educational requirements.
Recruitment Focus: Added language emphasizing communication, strategic thinking, relationship-building, and professionalism, which are important competencies for marketing and public relations-related roles.