Paid Social Strategist

Tinuiti UK; United States; Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

RevShare

Job summary

tinuiti is a fully remote role focused on planning and optimizing paid social campaigns across Meta, TikTok, Pinterest, and more. You will collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership within your Pod to turn practices into repeatable playbooks.

You will drive data-informed decisions, design tests, and report results tied to business impact, with emphasis on growth and efficiency. The role supports a remote work model and offers RevShare incentives.

Qualifications

• 5+ years managing Paid Social across Meta and TikTok.
• Experience with Pinterest, Snapchat, or Reddit is a plus.
• Hands-on with Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
• Technical: comfortable with GA4 and platform analytics; design tests and connect media to revenue, CAC, and LTV.

Responsibilities

• Plan and improve full‑funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit).
• Turn business goals into clear Paid Social plans across prospecting, retargeting, and loyalty.
• Report results in plain language tied to business impact.

Skills

Paid Social management

Data-driven decisions

Client-facing communication

Stakeholder storytelling

Testing & optimization

Tools

GA4

Meta Advantage+

CAPI

TikTok Smart Performance

Pinterest Performance+

Job description

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

As a Paid Social Strategist , you will plan and improve full‑funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You'll use data and creative learnings to make clear decisions, test what works, and scale winning ideas. You'll use automation and Bliss Point insights to focus spend where it performs best, while keeping waste low. You'll work closely with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod, and turn your best practices into repeatable playbooks.

Key Responsibilities

• Client‑Centric
  
  
  
  • Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
  
  
  • Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
  
  
  
  


• The Tinuiti Way
  
  
  
  • Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
  
  
  • Teach clients and teammates, and document what works so others can reuse it.
  
  
  
  


• Product‑Led
  
  
  
  • Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale.
  
  
  • Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
  
  
  
  


• Data & Measurement‑Driven
  
  
  
  • Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
  
  
  • Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
  
  
  
  


• Owner Mindset
  
  
  
  • Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).
  
  
  • Help your Pod adopt better ways of working.
  
  
  
  

Ways of working and values

Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.

Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.

Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.

Professional & Technical Qualifications

• Experience: 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.


• Hands‑on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.


• Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.


• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

KPIs

• Growth: More qualified reach, more new customers, higher revenue and LTV from Paid Social.


• Creative: Faster test cycles and a higher win rate; less creative fatigue.


• Audience and signal: Larger high‑intent audiences; better pixel/CAPI/event health; fewer \"limited learning\" cases.


• Innovation: Regular creative, audience, bidding, and format tests with decisions recorded.


• Product/AI: Pilot and scale automation and Bliss Point‑guided allocations with proven, incremental impact.


• Efficiency (guardrail): Hold or improve CAC/ROAS while growing profitable volume.

Compensation and Benefits

• The hiring salary range for this role is $80,000-95,000.


• We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.


• We will provide more information on our benefits, incentive pay, and equity upon request.


• Disclosure as required by the Colorado Equal