Paid Social Specialist

DEPT®; United States; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Career growth opportunities

Training and certifications

DEPT Cares Month

Job summary

DEPT® is seeking a Paid Social Specialist to pro-actively manage paid social campaigns across Meta, TikTok, Snapchat and LinkedIn. The role requires a can-do attitude, willingness to learn, and a passion for paid social to deliver client results.

You will analyze campaign data, run A/B tests, and optimize budgets to hit KPIs while collaborating with cross-functional teams. English fluency and at least 1 year of hands-on paid social experience are essential.

Qualifications

• 1+ year of hands-on paid social project experience.
• Fluent in English, written and spoken.
• Strong understanding of Social KPIs and optimization strategies.

Responsibilities

• Set up and optimize paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn.
• Analyze campaign data and generate reports with insights and recommendations.
• Design and run A/B tests to optimize performance.
• Monitor performance metrics and align with KPIs and client goals.
• Manage budgets and prepare forecasts and media plans.
• Report activity weekly, monthly, and quarterly.

Skills

Paid Social

Campaign optimization

Excel/Sheets

English fluency

Tools

Smartly

Hunch

Locker Studio

Adverity

Job description

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

We are looking for a Paid Social Specialist (div/f/m) who is characterised by a high degree of pro-activeness, openness to learn, and a can-do mentality and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social.

KEY RESPONSIBILITIES

• Set-up and optimization of paid social campaigns across platforms like Meta, TikTok, Snapchat and LinkedIn
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
• Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
• Report on activity on weekly, monthly and quarterly basis

WHAT WE ARE LOOKING FOR

• Are open-minded and eager to learn, adapt, and grow in a fast-paced environment.
• Fluent English communication skills (Both written and verbal)
• Excellent time management and organisational skills with a high attention to detail
• Always keep an oversight, even when various tasks are at hand
• Think proactively and have an inquisitive and numeric mindset
• Have at least 1 year of experience with hands-on paid social projects
• Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel/Google Sheets and platform data
• Snapchat, Pinterest, Reddit and Google ads experience is a plus
• Experience with tooling such as smartly, hunch, locker studio and adverity is a plus.
• Have collaborative skills for working with cross-functional teams, clients, and stakeholders
• Have a passion for (Paid) Social and are always up to date for news and trends

WE OFFER

• Dynamic, supportive, and creative team environment.
• Career growth opportunities in digital marketing and performance advertising.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities
• Benefits depend upon location, please feel free to check with the recruiter on more details

WHO ARE WE?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.