Director of Paid Social & Search

Gawronski Media; Madison (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

A leading paid media agency in Madison, WI, is searching for a Director of Paid Social & Search. This full-time, on-site role will focus on leading strategies for DTC platforms and growing the department. Candidates should have 5+ years in media planning and strong leadership skills. The position offers the opportunity to shape the agency's growth in 2026.

Qualifications

• 5+ years of experience in Media Planning and Marketing.
• Energetic and excited to work on client projects.
• Excellent leadership and team management abilities.

Responsibilities

• Lead the strategy for all DTC/Awareness platforms.
• Tailor Media Plans to brands' seasonality and goals.
• Launch campaigns in accounts if needed.

Skills

Media Planning

Leadership

Team Management

Collaboration

Curiosity in digital marketing

Education

Bachelor's degree in Marketing, Business, or related field

Job description

2 days ago Be among the first 25 applicants

**THIS IS AN IN-OFFICE POSITION IN MADISON, WI.

Company Description:

We are a paid media agency focused on the food, beverage and CPG space. Our company is segmented internally into three categories:

• Paid Social/Search (DTC & Awareness)
• Amazon

In our 7 years of existence, we've proven a reliable partner in the paid media space, with several published case studies across Instacart, Google, and many more. In 2025 we experienced 2x growth, and are looking to add on to support our efforts in 2026.

Role Description:

This is a full-time, on-site role located in Madison, WI, for a Director of Paid Social & Search. At a high-level, the Director will be responsible for building/overseeing our rapidly growing department.

Here is what is expected of this role:

• Leading the charge on strategy for all DTC/Awareness platforms.
• Ability to Media Plan tailored to the brands corresponding seasonality and goals.
• Understand the nuances and ever-changing landscape of DTC. Having a real curiosity to help our brands scale online.
• Can go into the accounts and launch campaigns, if needed.
• Knows the nuances of each platform and how to encompass each platforms strengths into larger media plans.

Qualifications:

• Experience in Media Planning and Marketing (~5 Years)
• Energetic and Excited to work on the clients projects
• Excellent leadership and team management abilities. We need someone to come in here and help build out this department, taking ownership of the team.
• Ability to work collaboratively in an on-site environment in Madison, WI
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the media or advertising industry is a plus

Timing:

• We are using the rest of 2025 to interview and learn more about candidates.
• Our goal is to start the new candidate after winter break (first week of 2026).

If you have any questions please reach out to [e-mail]. We are open to questions as we are keen on moving forward with the right candidate.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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