Paid Social Media Performance Lead

GrowthAssistant; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm is seeking an experienced Paid Social Media Buyer to own the social media strategy for their tele-healthcare client. You will manage campaigns across platforms like Facebook, Instagram, TikTok, and more, optimizing for performance and providing detailed reports. Ideal candidates have 3+ years of experience, are familiar with media KPIs, and possess strong communication skills. This role offers 100% remote work and numerous benefits.

Benefits

100% Work From Home

Attendance, Performance, and Referral Bonuses

Paid Holidays and Time-offs

Health Insurance

Continuous Learning and Development

Bi-weekly salary payout

Work-Life Balance

Qualifications

• 3+ years of paid social buying experience, including Meta and TikTok.
• Proven ability to independently manage and scale campaigns.
• Strong grasp of key paid media KPIs.

Responsibilities

• Build and launch paid social campaigns across multiple platforms.
• Optimize campaigns based on performance data.
• Provide reporting on campaign performance.

Skills

Paid social buying experience

Understanding of media KPIs

Strong communication skills

Campaign management

Job description

Overview

GrowthAssistant is looking for an experienced Paid Social Media Buyer to take ownership of our tele-healthcare client's paid social strategy. In this role, you’ll manage and optimize campaigns across platforms, lead creative testing to maximize performance, deliver clear and actionable reporting, and help shape our roadmap as we explore bringing media buying in-house.

Offer range: PHP 85,000 - 105,000/mo or US$8.5 - 10.5/hr

Benefits

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays (US) and Paid Time-offs
• Health Insurance
• Continuous Learning and Development
• Bi-weekly salary payout
• Work-Life Balance

Core Tasks

• Build and launch paid social campaigns across Meta (Facebook/Instagram), TikTok, and Snapchat
• Test into emerging platforms such as Pinterest or Reddit as directed
• Independently optimize campaigns based on performance data (ROAS, CTR, CPM, etc.)
• Develop and execute creative testing plans, recommending new angles and copy/asset variations
• Collaborate with creative teams to scope briefs for new assets based on campaign learnings
• Provide daily, weekly, and monthly reporting on campaign performance
• Stay ahead of platform updates and proactively recommend new best practices

Must-Haves

• 3+ years of paid social buying experience, including Meta and TikTok
• Proven ability to independently set up, manage, and scale campaigns to achieve business goals
• Strong grasp of key paid media KPIs (ROAS, CTR, CPM, CPA)
• Experience managing and optimizing ad budgets across multiple platforms
• Strong communication skills, with a history of working with US-based clients
• Ability to work US Eastern Time zone

Nice-to-have

• Experience with Snapchat, Pinterest, or Reddit ads
• SQL/Looker/Hex experience for building custom dashboards and queries
• History of campaign work in the DTC e-commerce space

Application Process

Initial Interview - Eskills Assessment - GA Final Interview - Client Review/Interview