PAID SOCIAL MEDIA MANAGER

Raising Cane's; Wylie (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Raising Cane's is seeking a Paid Social Media Manager to lead and optimize paid social campaigns. This role involves audience research, campaign management, and reporting across platforms like Meta and TikTok. The ideal candidate will have a strong background in digital marketing, creativity, and analytical skills to drive effective campaigns and enhance brand visibility.

Qualifications

• 5-7 years of experience managing paid social campaigns.
• Proven track record of measurable results.

Responsibilities

• Manage day-to-day paid social campaigns across various platforms.
• Provide real-time updates and detailed reports on campaign performance.

Skills

Analytical Skills

Creativity

Detail-Oriented

Multitasking

Trend Awareness

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Journalism

Bachelor's Degree in Advertising

Tools

Meta

TikTok

X

Job description

At Raising Cane's Chicken Fingers, we serve only the best tasting and most craveable chicken finger meals. It's our ONE LOVE. Our Crew makes it happen, our Culture makes it unique, and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing company. We work with a sense of purpose, focusing on our chicken finger meals, Customers, Crew, Communities, and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane's is growth-focused, and we're on the path to being one of the top 10 restaurant companies in the United States.

Responsibilities :

Your Role at Raising Cane's :

The Paid Social Media Manager is responsible for setting up and successfully executing paid social campaigns, as well as ongoing optimizations to our strategy. Our paid campaigns range from national activation support on a large scale to hyper-localized events that seek creativity in promotional strategy. This role's responsibilities include, but are not limited to, audience research, geo-targeting, campaign configuration, implementation, monitoring, real-time updates, and full campaign reporting.

Your Impact and Responsibilities :

• Owns day-to-day and event paid social management and boosts, including campaign planning, budgeting, setup, creative development, monitoring/reporting, and optimization across various social media platforms for our Brand, Owner, and Mascot channels.
• Supports local teams nationwide with locally targeted and boosted event pages, boosted posts, and strategy/approach assistance.
• Manages multiple campaigns and projects simultaneously.
• Innovates and suggests creative ways to enhance campaign performance using new features and updates.
• Provides real-time updates to paid campaigns and creates detailed paid campaign reports.
• Monitors daily social media trends, identifying content and partnership opportunities, primarily on TikTok.
• Participates in monthly social media brainstorms.
• Conducts research on potential partners.

Qualifications :

Requirements for Success :

• 5-7 years of hands-on experience managing paid social campaigns with a proven track record of measurable results.
• Ability to stay ahead of the latest trends, tools, best practices, and technologies in paid social, digital marketing, and advertising.
• Proven experience managing paid social media advertising campaigns on Meta, TikTok, and X.
• Proficiency in ad campaign setup and management on these platforms.
• Strong analytical skills to interpret data and make informed decisions.
• Extremely detail-oriented with the ability to multitask and meet deadlines.
• Able to work a non-traditional schedule, including some nights and weekends.
• Bachelor's Degree in Marketing, Journalism, Advertising, or a related field.