Paid Social Media Manager

Rise and Shine and Partners; Minneapolis (MN); On-site; USD 60,000 - 75,000; Full time

Job summary

A marketing agency in Minneapolis is seeking a Social Media Manager to lead the planning and optimization of paid social campaigns. The role requires at least 3 years of agency experience and a strong ability to turn data insights into actionable strategies. The candidate will work across various platforms, including Meta and TikTok, to drive performance. This full-time position offers a competitive salary between $60,000 and $75,000 annually.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Qualifications

• 3+ years of agency experience in digital media planning.
• Proficient in analyzing performance data and making actionable insights.
• Strong organizational abilities and detail-oriented.

Responsibilities

• Develop and activate paid social strategies aligned with client goals.
• Analyze performance to identify trends and provide actionable reporting.
• Manage budgets to ensure alignment with planned spend.

Skills

Performance marketing

Data analysis

Communication

Campaign budgeting

Social media platforms management

Education

Bachelor’s degree in media, marketing, or related field

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Pinterest Ads

Google Looker Studio

Job description

Overview

The Social Media Manager is responsible for planning, activating, and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

Base pay range

$60,000.00/yr - $75,000.00/yr

Rise and Shine and Partners provides pay range information; your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Core Responsibilities

Campaign Planning & Activation

• Develop paid social strategies that align with client goals and integrated media plans.
• Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
• Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, and deliver accurately against planned spend.
• Manage influencer programs, overseeing deliverables and budgets.
• Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.

Data Analysis & Reporting

• Analyze paid social performance to identify trends, insights, and opportunities.
• Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.
• Provide clients with regular reporting and recommendations backed by data.
• Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.
• Engage with platform reps to take advantage of new tools, features, and betas.
• Stay current on social media trends, algorithms, and emerging advertising opportunities.
• Propose and test new approaches to drive efficiency and performance.
• Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.
• Strong communication and collaboration skills.
• Detail-oriented with strong organizational abilities.
• Ability to manage budgets, billing, and authorizations effectively.

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred.
• 3+ years of experience in digital media planning and buying, with a focus on social.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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