Paid Social Manager

OpenKrill; United States; On-site; USD 62,000 - 84,000; Full time

Benefits offered by this job

Health insurance

Income protection

Holiday entitlement

Flexible working

Home office setup

Nursery salary sacrifice

Salary sacrifice programs

Retail discounts

Team socials

Job summary

Midnite is a next-generation sports betting and gaming platform seeking a Paid Social Manager to own the strategy and performance across Meta, Snapchat, TikTok, Reddit and emerging platforms. Working with our agency partner, you will set budgets, test, optimise, and ensure investments measure real business impact.

The ideal candidate has 3+ years in paid social, hands-on with Meta Ads Manager and other platforms, expertise in mobile attribution and MMPs, and a data-driven mindset.

Qualifications

• 3+ years' experience managing high-performing Paid Social campaigns with significant acquisition budgets.
• Strong knowledge of Meta Ads Manager and other platforms like Snap, TikTok, Reddit, or X.
• Experience with mobile attribution and leading MMPs (AppsFlyer, Adjust, Branch).
• Excellent analytical skills and data-driven decision making.
• Experience optimizing campaigns for web and mobile app acquisition.
• Comfortable leading creative discussions and translating analysis into recommendations.

Responsibilities

• Own Midnite’s Paid Social strategy and performance across Meta, Snapchat, TikTok, Reddit and emerging platforms.
• Govern budget allocation with incremental impact and CPA targets.
• Lead incrementality testing through geo-tests, holdouts and lift studies.
• Own creative testing with Creative and Brand for insights.
• Oversee agency optimisation across structure, bidding, tracking, and landing pages.
• Partner with Performance Marketing, Product, Data, and Compliance to deliver measurable Paid Social activity.
• Identify new growth opportunities and support new-market launches with measurable benchmarks.
• Build relationships with platform partners to access new features and betas.
• Hold agency partners accountable for execution quality and budget governance.

Skills

Paid Social strategy

Meta Ads Manager

Data-driven decisions

Incrementality testing

Agency management

Mobile attribution tracking

Cross-platform advertising

Tools

AppsFlyer

Adjust

Branch

Job description

Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

The Role

Title: Paid Social Manager

Team: Performance Marketing

Location: United Kingdom, Remote

Salary: £55,000 per annum

Paid Social is a key driver of Midnite’s growth, and we’re looking for someone to own its commercial strategy and performance across multiple platforms. Working closely with our agency partner, you’ll set the direction for budget allocation, testing and optimisation, challenge execution with hands‑on platform expertise, and ensure investment is measured against genuine business impact rather than platform-reported results alone.

You will:

• Own Midnite’s Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms.
• Recommend and govern budget allocation, applying clear scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality.
• Lead incrementality testing through geo-tests, audience holdouts and lift studies.
• Own creative testing, partnering with Creative and Brand to generate repeatable performance insights.
• Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages.
• Partner across Performance Marketing, Product, Data and Compliance to deliver joined-up, measurable and compliant Paid Social activity.
• Identify new growth opportunities and support new-market launches with clear measurement and commercial benchmarks.
• Build strong relationships with platform partners to access new features, betas and category insights.
• Hold agency partners accountable for execution quality and maintain clear governance over material budget decisions.

The next Midniter:

• Has 3+ years' experience managing high-performing Paid Social campaigns with significant acquisition budgets.
• Has extensive hands‑on experience with Meta Ads Manager and strong knowledge of additional paid social platforms such as Snap, TikTok, Reddit or X.
• Understands mobile attribution and tracking, with experience using leading MMPs such as AppsFlyer, Adjust or Branch.
• Is highly analytical, comfortable working with large datasets, and confident making data-driven decisions.
• Has experience optimising campaigns across both websites and mobile app acquisition.
• Is comfortable leading creative discussions and understands what makes effective, high-converting paid social advertising.
• Thrives in a fast-moving environment, takes ownership and enjoys balancing strategic thinking with hands‑on execution.
• Experience within gambling, gaming or influencer marketing is a bonus, but not essential.
• Is commercially analytical and comfortable working with incrementality frameworks, cohort data and attribution approaches beyond last-click.
• Has experience managing or constructively challenging an external agency partner, and can translate complex analysis into clear, evidence-based commercial recommendations.

Winnings

• Private health insurance with zero excess, including optical cover and optional dental.
• Income protection to protect your earnings and give you peace of mind.
• Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
• Flexible working and a fully supported home office setup so you can do your best work from home.
• Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
• Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
• Retail discounts and subscription perks across a wide range of brands.
• Quarterly team socials to connect, celebrate and have fun together.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.