Paid Social Manager

COYUCHI; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

Coyuchi is seeking a Paid Social Manager in Los Angeles, focusing on growth via innovative paid social campaigns. Ideal candidates will have 3-5 years of experience driving customer acquisition through platforms like Meta and Pinterest, alongside an analytical mindset and a passion for sustainability.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 3–5+ years managing paid social campaigns.
• Experience scaling Meta and Pinterest ads for DTC brands.
• Proficiency in managing Reddit and TikTok ads preferred.

Responsibilities

• Own execution and optimization of paid social campaigns.
• Develop ad creatives in partnership with Creative and Brand teams.
• Analyze performance data and build regular reports.

Skills

Data-driven mindset

Analytical skills

Communication skills

Collaboration

Passion for sustainability

Education

B.S. or B.A. Degree or higher

Tools

Shopify

Google Analytics (GA4)

Job description

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This range is provided by COYUCHI. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

About Coyuchi

For over 30 years, Coyuchi has been connecting people to the restorative power of natural textiles and premium organic home goods. Coyuchi created a market for luxury organic home textiles before there was one by crafting luxurious, coastal, and vintage-inspired bedding, sheets, towels, and more. Coyuchi sources the finest organic fibers globally using 100% certified organic fibers and continues to innovate its products and business model to move the industry and the consumer toward sustainability and circularity, pioneering conscious luxury without compromise.

Coyuchi’s impact can be experienced across multiple channels including Coyuchi.com, our store in Point Reyes Station, a robust network of specialty retailers, hospitality accounts and partners like Saks, Bloomingdales, Nordstrom, Anthropologie as well as Amazon.

About the Role

Coyuchi is looking for an experienced Paid Social Manager who is passionate about growth, has a data-driven mindset, and thrives in a dynamic and fast-paced environment. This person will be responsible for developing and executing full-funnel paid social campaigns that drive customer acquisition and retention.The ideal candidate has a testing mindset and enjoys working cross-functionally to execute across paid social platforms.

You will be Responsible for

• Own the execution and optimization of paid social campaigns across Meta and Pinterest to drive efficient customer acquisition and revenue growth.
• Partner with Creative and Brand teams to develop high performing ad creatives tailored to platform best practices and audience segments.
• Analyze performance data, build regular reports, and surface actionable insights to inform future testing and creative direction.
• Develop and execute A/B tests across targeting, creative, copy, and formats to improve ROAS and engagement.
• Stay on top of platform updates, industry trends, and competitive benchmarks to keep Coyuchi’s campaigns innovative and effective.

What We’re Looking For

• B.S. or B.A. Degree or higher
• 3–5+ years of hands-on experience managing paid social campaigns, with a proven track record of scaling Meta (Facebook/Instagram) and Pinterest ads for DTC brands.
• Proficiency in managing Reddit and TikTok ads preferred, with an understanding of how creative strategy varies across platforms.
• Strong analytical skills and experience with Shopify and Google Analytics (GA4).
• Detail-oriented self-starter who thrives in a collaborative environment but can also manage execution independently.
• Excellent communication skills, with the ability to collaborate effectively across departments.
• Passion for sustainability, home goods, or mission-driven brands is a big plus.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Furniture and Home Furnishings

Referrals increase your chances of interviewing at COYUCHI by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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