Paid Social Growth Specialist

Optomi; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Optomi, in partnership with a leading organization, is seeking a Paid Social Specialist to support the execution and optimization of large-scale, performance-driven digital advertising campaigns. This role focuses on driving customer acquisition, conversions, and campaign efficiency through data-driven paid media strategies.

The ideal candidate will have hands-on DSP experience, direct-response expertise, and strong Excel skills to track, report, and optimize performance.

Qualifications

• 2+ years of experience in paid media or performance marketing.

Responsibilities

• Support the implementation and execution of paid media strategies focused on customer acquisition, conversions, and efficiency.
• Manage and optimize paid advertising campaigns across DSPs and digital advertising platforms.
• Coordinate campaign setup, implementation, quality assurance, and launches to ensure accurate execution.
• Monitor campaign performance against key KPIs and identify opportunities for improvement.
• Analyze campaign data and utilize Excel to maintain reporting, tracking, and performance insights.
• Support budget optimization across advertising platforms and tactics to maximize return on marketing spend.
• Collaborate with internal stakeholders, external agency partners, and vendors to ensure successful campaign execution.
• Research, develop, and test new audience segments, creative strategies, and landing page experiences.
• Troubleshoot campaign issues, track implementation progress, and ensure advertisements launch correctly.
• Contribute to ongoing campaign testing, optimization, and strategic planning initiatives.

Skills

Paid media

Direct-response marketing

Campaign analysis

Stakeholder management

Communication

Tools

Amazon Ads

DV360

Yahoo DSP

Google Ads

CM360/Campaign Manager

Excel

Job description

Optomi, in partnership with a leading organization, is seeking a Paid Social Specialist to support the execution and optimization of large-scale, performance-driven digital advertising campaigns. This role focuses on driving customer acquisition, conversions, and campaign efficiency through data-driven paid media strategies.

The ideal candidate will have hands-on DSP experience, direct-response expertise, and strong Excel skills to track, report, and optimize performance.