Paid Social & Digital Campaign Lead

Live Nation; New York (NY); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

401(k)

Career development

Job summary

Live Nation is seeking a Digital Campaign Manager in New York to lead paid social and digital campaigns for high-profile brand partnerships. You will work with cross-functional teams and external agencies to launch, optimize, and report on campaigns that drive measurable results in the live entertainment space.

The ideal candidate thrives in a fast-paced, data-driven environment, enjoys collaboration, and brings expertise across Meta, TikTok, Snapchat, X, Pinterest, LinkedIn, and Reddit

Qualifications

• 3+ years of experience managing paid social and/or digital media campaigns.
• Bachelor's Degree in Marketing, Advertising, Communications, or related field.
• Familiarity with major social platforms’ advertising products and campaign setups.
• Strong understanding of digital advertising, media buying, and optimization.
• Proven ability to manage high campaign volume and collaborate across teams.
• Excellent written and verbal communication skills.

Responsibilities

• Manage setup, execution, monitoring, and optimization of paid social and digital campaigns.
• Identify opportunities to improve performance, pacing, and cost efficiency.
• Meet with platform representatives to ensure campaign alignment with best practices.
• Collaborate with Director to maintain platform relationships and develop use cases.
• Partner with external agency to oversee execution and optimization.
• Manage invoicing, cost reallocations, and submissions to Finance.
• Share performance updates with clients and internal teams.

Skills

Paid social

Digital media

Campaign optimization

Data-driven

Cross-functional collaboration

Vendor management

Excel

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

LinkedIn Ads

Job description

Live Nation is seeking a Digital Campaign Manager in New York to lead paid social and digital campaigns for high-profile brand partnerships. You will work with cross-functional teams and external agencies to launch, optimize, and report on campaigns that drive measurable results in the live entertainment space.

The ideal candidate thrives in a fast-paced, data-driven environment, enjoys collaboration, and brings expertise across Meta, TikTok, Snapchat, X, Pinterest, LinkedIn, and Reddit