Paid Search Supervisor

Publicis Groupe; Northern, New York (KY, NY); Hybrid; USD 75,000 - 120,000; Full time

Benefits offered by this job

Paid family care

Adoption & fertility support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Flexible time off

Matching gifts

Flexible working

Work Your World program

Employee resource groups

Job summary

Razorfish is hiring a Paid Search Strategist to lead innovative search strategies and drive client results. You will collaborate with cross-functional teams to execute high-performing campaigns leveraging AI and data analytics.

The role emphasizes mentoring colleagues, staying ahead of industry trends, and building strong publisher relationships while managing budgets and reporting insights to clients.

Qualifications

• 1-3+ years in SEM with paid search strategy focus
• Proficient in analytics and reporting (GA, Ads)
• Experience using LLMs and Python to optimize campaigns
• Solid SEO understanding and integration with paid search
• Strong communication and organization to manage multiple projects
• BA/BS or equivalent; advanced marketing degrees advantageous

Responsibilities

• Develop paid search strategies aligned with client goals and ROI
• Perform keyword research, competitive analysis, and audience segmentation using AI tools
• Track performance with analytics and provide actionable insights
• Collaborate with creative, analytics and strategy teams
• Test alpha/beta features and incorporate best practices
• Mentor junior team members and share knowledge
• Build relationships with publisher partners (Google, Bing)
• Manage budgets and forecasts for client campaigns
• Prepare and present reports to clients and stakeholders

Skills

Analytical skills

Communication

Organization

Industry trends

Education

BA/BS or equivalent

Advanced digital marketing degree (advantageous)

Tools

Google Analytics

Google Ads

Python

LLMs

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

As a Paid Search Strategist at Razorfish, you will lead the development of innovative search strategies that deliver impactful results for our clients. Building on your experience as a Search Coordinator, you will collaborate with cross-functional teams to execute high-performing paid search campaigns. This role is perfect for individuals passionate about digital marketing who want to leverage advanced emerging technologies—particularly AI—and stay ahead of industry trends while mentoring colleagues and sharing valuable insights.

Responsibilities

• Develop Paid Search Strategies: Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI.
• Conduct Research:Perform in-depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities.
• Track Performance:Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real-time.
• Cross-Functional Collaboration:Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
• Test Management:Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness.
• Knowledge Sharing:Actively participate in knowledge-sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
• Mentorship:Mentor and support junior team members, fostering collaboration and continuous learning within the department.
• Build Relationships:Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
• Budget Management:Manage budgets and forecasts to effectively align with performance goals and client expectations.
• Reporting and Insights:Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

Qualifications

• 1-3+ years of experience in Search Engine Marketing (SEM), with a strong focus on developing and implementing paid search strategies.
• Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics and Google Ads.
• Proficiency in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences.
• Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail.
• Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within the team.
• BA/BS or equivalent experience required; advanced degrees or certifications in digital marketing are advantageous.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.