Paid Search Strategist: Campaign Optimization & ROI

Uline; Pleasant Prairie (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Paid holidays

Tuition assistance

Job summary

Uline, a family-owned distributor of shipping and packaging materials, is seeking a Paid Search Associate at its Corporate Headquarters in Pleasant Prairie, WI. You will dig into campaign data to optimize paid search traffic and support the digital marketing strategy for corporate-sponsored businesses and charities.

The role offers exposure to Google Ads, data analysis, reporting, and cross-functional collaboration.

Qualifications

• Bachelor’s degree in marketing or related field required.
• 1+ year experience managing paid search or in-depth data analysis.
• Proficient in Microsoft Office and Google Ads.
• Excellent communication, analytical and project-management skills.

Responsibilities

• Manage Google ad campaigns related to search across product lines and units.
• Analyze campaign performance to optimize planning and ROI.
• Evaluate, approve, and execute email campaigns; monitor lists.
• Prepare clear, informative reports for paid search activities.
• Develop understanding of marketing tactics within Google's ad programs.

Skills

Paid search campaigns

Data analysis

Google Ads

Campaign optimization

Reporting

Education

Bachelor's degree in marketing, advertising or related field

Tools

Microsoft Excel

Google Analytics

Google Ads platform

Job description

Uline, a family-owned distributor of shipping and packaging materials, is seeking a Paid Search Associate at its Corporate Headquarters in Pleasant Prairie, WI. You will dig into campaign data to optimize paid search traffic and support the digital marketing strategy for corporate-sponsored businesses and charities.

The role offers exposure to Google Ads, data analysis, reporting, and cross-functional collaboration.