Paid Search Specialist (Google & Bing)

GrowthAssistant; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A digital marketing agency is seeking an experienced Paid Search Specialist to lead their client's paid search strategy. The role offers 100% remote work and generous benefits, including bonuses and health insurance. Ideal candidates will have over 2 years of Google Ads experience, be adept in managing multiple clients, and communicate effectively with teams using various tools.

Benefits

100% Work From Home

Performance Bonuses

Paid Holidays and Time-offs

Health Insurance

Continuous Learning and Development

Work-Life Balance

Qualifications

• 2+ years of Google Ads experience with Search, Performance Max, and Google Shopping campaigns.
• Experience managing multiple clients concurrently, either at an agency or through an organization.
• Ability to work EST or PST hours.

Responsibilities

• Launch and optimize Google and Bing ad campaigns.
• Manage campaigns and run A/B tests to improve performance.
• Analyze data and report on performance metrics.

Skills

Google Ads experience

Managing multiple clients

Understanding KPIs

Building reports in Excel

Proactive communication

Tools

Funnel.io

Google Sheets

Slack

Asana

Job description

Overview

GrowthAssistant is looking for an experienced Paid Search Specialist to take ownership of our client's paid search strategy.

Offer range: PHP 70,000-80,000/mo

The Benefits

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays (US) and Paid Time-offs
• Health Insurance
• Continuous Learning and Development
• Bi-weekly salary payout
• Work-Life Balance

Core Tasks

• Work with the Paid Search Manager to launch and optimize Google and Bing ad campaigns (Search, Display, Performance Max, Shopping, and Demand Gen)
• Set up and manage new campaigns, run weekly A/B tests, and experiment with creatives, targeting, and landing pages to improve performance
• Research and optimize keywords following paid search best practices
• Gather ad content, copy, and assets from internal marketing teams
• Track and adjust ad spend daily, weekly, and monthly to stay on budget and meet performance goals
• Troubleshoot and resolve Google/Bing Ads and Merchant Center policy or account issues
• Perform regular account maintenance tasks (keyword analysis, geographic and placement optimization, feed uploads, conversion tracking audits, etc)
• Analyze data and report on performance metrics like ROAS, CAC, CTR, CPC, and Conversion Rate to identify optimization opportunities
• Create and maintain campaign reports in Google Sheets using Funnel.io (charts, graphs, pivot tables, formulas, etc)
• Communicate proactively with the team via Slack, Asana, email, and video calls

Must-Haves

• 2+ years of Google Ads experience with Search, Performance Max (PMax), and Google Shopping campaigns
• Experience managing multiple clients concurrently, either at an agency or through an organization with multiple brands
• Understanding of and experience in calculating ROAS, CTR, CPC, CAC, and other important paid media KPIs and metrics
• Experience building reports in Excel and Google Sheets to show paid media trends in real time, and over time across campaigns
• Expertise in understanding Google Ads data and making recommendations to internal team members and clients on what is and is not working, and then adjusting campaigns & ads accordingly
• Proactive daily communication through Slack/IM, email, and video calls
• Proven success partnering with .US.-based clients in past roles
• Ability to work EST or PST hours

Nice-to-have

• Funnel.io experience
• Bing Ads and/or Youtube (Demand Gen) ads experience
• Health and wellness or other industry experience that requires compliance adherence within Google ads via legitscript or G2 certification

APPLICATION PROCESS

Initial Interview - Eskills Assessment - GA Final Interview - Client Review/Interview

FOR PH candidates only