Paid Search Specialist

LHH; United States; Hybrid; USD 65,000 - 90,000; Full time

Job summary

LHH is recruiting a Paid Search Specialist for a permanent role in the Dallas, TX area. The role supports paid search strategy, client communication, campaign analysis, and optimization recommendations across a range of client accounts.

Ideal candidates have 3–7 years of agency paid search experience, strong knowledge of Google Ads and Microsoft Ads, and the ability to translate performance data into actionable client guidance in a hybrid work setting.

Qualifications

• 3–7 years of paid search experience, agency experience required.
• Strong understanding of Google Ads and Microsoft Ads.
• Ability to translate performance data into strategic client recommendations.
• Excellent client communication skills in a consulting environment.
• Experience working in an agency setting with cross-functional teams.

Responsibilities

• Partner with clients to understand goals, performance, priorities, and opportunities for paid search improvement.
• Analyze performance across Google Ads, Microsoft Ads, and other platforms to identify trends and optimization opportunities.
• Develop strategic recommendations on budget, keyword strategy, bidding, targeting, ad copy, and landing pages.
• Prepare and present performance insights and recommendations in a clear, consultative way.
• Collaborate with internal teams to ensure paid search recommendations align with client objectives.
• Support campaign planning, forecasting, testing, and roadmap optimization.
• Stay current on paid search trends and best practices, including Google Local Services Ads.
• Explain performance drivers and next steps to clients.

Skills

Paid search

Google Ads

Microsoft Ads

Campaign analysis

Client communication

Agency experience

Job description

LHH is currently recruiting for a Paid Search Specialist for a permanent opportunity with our client in the Dallas, TX area. This role will support paid search strategy, client communication, campaign analysis, and optimization recommendations across a range of client accounts. This role is ideal for someone with strong agency experience who understands paid search best practices, can translate performance data into clear recommendations, and is comfortable partnering with clients without being fully hands‑on in day-to-day execution. This is a hybrid opportunity at our client’s office in the Dallas area.

Responsibilities:

• Partner with clients to understand business goals, campaign performance, priorities, and opportunities for paid search improvement.
• Analyze paid search performance across Google Ads, Microsoft Ads, and other relevant platforms to identify trends, gaps, and optimization opportunities.
• Develop strategic recommendations related to budget allocation, keyword strategy, bidding, targeting, ad copy, landing pages, and conversion performance.
• Prepare and present performance insights, reporting, and recommendations to clients in a clear, consultative, and actionable way.
• Collaborate with internal media, analytics, account, and strategy teams to ensure paid search recommendations align with broader client objectives.
• Support campaign planning, forecasting, testing strategies, and ongoing optimization roadmaps.
• Stay current on paid search trends, platform updates, and best practices, including Google Local Services Ads.
• Help clients understand performance drivers, next steps, and the rationale behind paid search recommendations.

Qualifications:

• 3–7 years of paid search experience, with agency experience required.
• Strong understanding of Google Ads, Microsoft Ads, paid search strategy, campaign performance, and optimization best practices.
• Experience analyzing campaign data and translating results into strategic recommendations for clients.
• Strong client communication skills, including the ability to present insights, explain performance, and advise on next steps.
• Experience working in a client-facing or account-support capacity within an agency environment.
• Ability to collaborate cross-functionally with media, analytics, account management, and strategy teams.
• Strong attention to detail, analytical thinking, and ability to manage multiple client priorities.
• LSA / Google Local Services Ads experience highly preferred.
• Must be able to work a hybrid schedule in Dallas, TX.