Paid Search Specialist

Good Sam Enterprises, LLC; Chicago (IL); On-site; USD 57,000 - 87,000; Full time

Benefits offered by this job

Paid Time Off

401(k)

Employee Assistance Program

Roadside Assistance

Discounts

Parental Leave

Tuition Reimbursement

On-the-job training

Job summary

Camping World Holdings, Inc. in the Chicago area is seeking a Paid Search Specialist to join the premier in-house digital marketing team. You will plan and execute campaigns across Google Ads, Microsoft Ads, SA360, and Campaign Manager to drive performance and growth.

You will provide reporting and insights using GA4 and Looker Studio, lead cross-functional communication with Good Sam lines of business, and work with peers to enhance skills and efficiency within the team.

Qualifications

• 2+ years of experience as SEM Specialist or equivalent
• Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4
• Base understanding of tagging and tracking is a plus
• Ability to pull, analyze and derive insights from channel reports
• Strong communication, self-motivation and teamwork
• Ability to manage multiple projects under tight deadlines

Responsibilities

• Plan and execute digital marketing initiatives across Google Ads, Microsoft Ads, SA360 and Campaign Manager
• Drive campaign performance through optimizations and A/B testing
• Provide performance reporting and insights using GA4 and Looker Studio
• Lead cross-functional communication between Good Sam lines of business and digital marketing team
• Collaborate with peers to raise team capabilities and improve processes

Skills

Google Ads

Microsoft Ads

SA360

Campaign Manager

GA4

Analytics reporting

Tools

Looker Studio

GA4

SA360

Campaign Manager

Google Ads Editor

Job description

We are currently looking for a Paid Search Specialist to join our premier in-house digital marketing team.

What You'll Do:

• Plan and execute digital marketing initiatives across several platforms including Google Ads, Microsoft Ads, SA360 and Campaign Manager
• Drive campaign performance through optimizations and A/B testing strategies
• Provide performance reporting and insights on various digital marketing initiatives using tools such as GA4, LookerStudio, SA360 & more
• Lead active communication between different Good Sam lines of business and the digital marketing team
• Work with peers to increase skill sets
• Seek information to improve current process’s and or overall efficiency

What You'll Need to Have for the Role:

• Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
• Advanced knowledge of the following is a must: Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4
• Base understanding of channel tagging and tracking is a plus
• Ability to pull, analyze and derive insights from channel reports
• Must be self-motivated team player, professional, detail orientated and possess excellent oral and written communication skills.
• Comfortable working under pressure with tight deadlines.
• Strong customer service skills with a commitment to superior quality.
• Outstanding creative presentation skills.
• Capacity to lead and manage more than one project simultaneously.
• Proven ability to lead by example with positive attitude.

Skills and Talents for Advancement:

• Able to lead campaign builds in commonly used platforms.
• (Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4)
• Source and provide materials from multiple sources to organize and execute desired strategy
• Innovation – proven ability to identify trends in current space to optimize and create increased performance of existing and or new campaigns.
• Deliver in the moment feedback to peers and leaders to grow the culture of One Team.
• Identify internal passions and focus to align with channel manager roles.
• Self-assessment and personal awareness.
• Advanced skills learned from channel managers with in current vertical.
• 24 months minimum.
• Consistently produces exceptional results in a defined focused area - best there is in their role
• Knows current job well and enhances skills for their current job and future
• Adapts well to new situations and challenges
• Teach and train others and provide back-fill for your position (Succession Planning)
• Identify internal mentor

General Compensation Disclosure:

The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated.

A reasonable estimate of the current range is listed below. Pay Range: $56,700.00-$87,000.00 Annual

• Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities.
• Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more!
• Part-time associates are offered access to dental & vision coverage!

For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer.

The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America's largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry's most extensive online presence and a highly trained and knowledgeable team of employees serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With RV sales and service locations in 42 states, Camping World has grown to become the prime destinations for everything RV.