Paid Search & Programmatic Growth Specialist

Jellycat Toy Co. Ltd.; Northern (KY); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Annual discretionary bonus

Health coverage

401k match

30 days PTO

Job summary

Jellycat Inc. seeks a detail-oriented Digital Marketing Specialist to support North American paid programmatic media, search and shopping campaigns. You will work with the Digital Marketing Manager to implement day-to-day activities, monitor performance, and help shape strategy in a collaborative environment.

The role emphasizes growth, data-driven decision making, and creative collaboration across teams, with a focus on improving reach and conversions in a fast-paced setting.

Qualifications

• 1–3 years of digital marketing experience.
• Experience in programmatic advertising strategy and campaign management.
• Familiarity with Google Ads, analytics tools, and SEO basics.

Responsibilities

• Execute and optimize programmatic, search, and shopping campaigns.
• Monitor PPC across Google Ads, DV360, and other platforms.
• Manage shopping feeds, including stock updates and communications with teams.
• Brief digital assets for online campaigns in line with brand guidelines.
• Collaborate with PPC agency, review site links, keywords and ad copy.
• Track performance and generate regular campaign reports.
• Assist in budgeting and spend tracking.

Skills

Digital marketing

Programmatic ads

Campaign management

Google Ads

Bing Ads

Google Analytics

Search Console

DV360

SEMrush

Data analysis

Excel

Education

Bachelor's degree

Tools

DV360

Google Merchant Center

ShoppingIQ

Google Ads (management)

Job description

Jellycat Inc. seeks a detail-oriented Digital Marketing Specialist to support North American paid programmatic media, search and shopping campaigns. You will work with the Digital Marketing Manager to implement day-to-day activities, monitor performance, and help shape strategy in a collaborative environment.

The role emphasizes growth, data-driven decision making, and creative collaboration across teams, with a focus on improving reach and conversions in a fast-paced setting.