Paid Search Marketing Manager, Amazon Business, Outbound Marketing

Amazon; New York (NY); On-site; USD 98,000 - 180,000; Full time

Job summary

Join a leading team as a Paid Search Marketing Manager at Amazon Business, focusing on creating and leading innovative SEM strategies to support global growth. This role involves analyzing campaign performance and collaborating with international teams to drive effective marketing solutions.

Qualifications

• 4+ years of professional marketing experience.
• Experience with data-driven marketing strategies.
• Ability to manage and scale campaigns across markets.

Responsibilities

• Lead execution of Paid Search strategies across multiple markets.
• Analyze performance data to drive campaign improvements.
• Collaborate with internal and external partners effectively.

Skills

Analytical thinking

Communication

Time management

Project management

Problem-solving

Education

Bachelor's degree or equivalent

Tools

Excel

Tableau

Job description

Paid Search Marketing Manager, Amazon Business, Outbound Marketing

Join to apply for the Paid Search Marketing Manager, Amazon Business, Outbound Marketing role at Amazon

Paid Search Marketing Manager, Amazon Business, Outbound Marketing

2 days ago Be among the first 25 applicants

Join to apply for the Paid Search Marketing Manager, Amazon Business, Outbound Marketing role at Amazon

Description

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

Description

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

"A dreamy business offering has at least four characteristics. Customers love it, it can grow to very large size, it has strong returns on capital, and it's durable in time -- with the potential to endure for decades. When you find one of these, don't just swipe right, get married." – Jeff Bezos, 2014 Letter to Shareholders

The Amazon Business Marketing team is seeking an experienced Paid Search Marketing Manager to join our global Paid Search team. As a Paid Search Marketing Manager for Amazon Business, you will create world class marketing strategies to support our mission to grow Amazon Business globally. You will define, plan, execute, and measure Paid Search (SEM) campaigns that drive customer growth. You will partner with our international marketing teams to support launches of promotions and services. The impact of this role is significant and broad, accounting for a large percentage of our KPIs.

A successful candidate will be highly analytical, resourceful, customer-focused, team oriented, a great communicator, and will have an ability to work independently under time constraints to meet deadlines. You will have a proven track record taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment. This role will be that of a builder (leading expansion into international markets) and refine (enhancing performance across Spanish and English language campaigns, including MX, & CA).

The Paid Search Manager should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.

Key job responsibilities

Paid Search Manager Duties & Responsibilities Will Include

• Lead execution and consistent performance of the Paid Search strategy across AB multi-market, multi-goal campaigns
• Build & refine English, Spanish, and other non-English language campaigns
• Derive insights from data, synthesize, and implement tactical improvements to campaign performance
• Challenge current setup/approach, identifying new opportunities for architecture, ad types, bidding, copy, and landing experience. Implement tests to prove enhancement through new approaches.
• Act as liaison to external and internal partners and effectively collaborate with them to support successful launches
• Write effectively to report on progress against goals and progress/outcomes of tests
• Effectively prioritize workload, ensuring consistent progress on implementing and executing tests, achieving goals, and completing deliverables
  
  

A day in the life

Starting your day, you’ll analyze granular performance detail to identify microtrends and optimize against them to ensure weekly goals are met; hitting goals while ensuring pacing is on track. You then write about the week’s performance and provide data-led information supporting trend shifts. Diving into partner campaigns, you send a performance update to internal partners and lead a live Q&A so they feel confident presenting to their leadership. Upon leading a vendor call you will identify a testing opportunity and will construct a test proposal. In getting alignment, you will implement the test and create a document for tracking progress.

About The Team

The Amazon Business Paid Search team is known for taking quick action and achieving high performance through a testing-centric culture. We are relentless in driving results, highly analytical, collaborative, and cross-functionally supportive of partner groups.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
  
  

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2996732

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

Referrals increase your chances of interviewing at Amazon by 2x

Get notified about new Search Marketing Manager jobs in New York, United States.

Sr. Marketing Manager, Worldwide Program, Creators

Senior Lifecycle Marketing Manager, Personal Loans

New York, NY $108,800.00-$204,000.00 2 weeks ago

New York, NY $165,000.00-$170,000.00 4 days ago

Sr. Marketing Manager, Style - Beauty & Style Group

New York, NY $90,000.00-$110,000.00 1 week ago

Director, Digital Marketing - Web & Search

Director, Digital Marketing – Web & Search

Manager, Digital Marketing and Strategic Engagement

New York, NY $70,000.00-$85,000.00 6 days ago

Senior Manager, Marketing Data Science & Modeling

Senior Manager, Client Success (Marketing Analytics)

Senior Manager, Client Success (Marketing Analytics)

New York, NY $72,000.00-$78,000.00 1 week ago

Assistant Manager, Digital Marketing - Americas

Senior Manager, Fragrance & Beauty Marketing

Sr. Marketing Manager, Brand Experience and Excellence

New York, United States $128,600.00-$212,600.00 1 week ago

Senior Brand & Digital Marketing Manager

New York, NY $98,200.00-$179,600.00 5 days ago

New York, NY $128,600.00-$212,600.00 6 days ago

Manager, Digital Brand Marketing - Gap Outlet

New York, NY $114,900.00-$152,200.00 3 weeks ago

New York City Metropolitan Area 1 week ago

Retention Marketing Manager, Digital Subscriptions

New York, NY $98,928.00-$129,888.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.