Paid Search & Display Strategy & Execution Director

Obility; Portland (OR); Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a Paid Search & Display Strategy & Execution Director to lead B2B marketing efforts. This role requires a blend of analytical prowess and exceptional communication skills, as you will drive industry-leading strategies and manage multiple campaigns across various platforms. You'll work closely with clients, providing insights and reports that shape their marketing success. Join a fully remote and dynamic team dedicated to optimizing digital marketing outcomes and making a real impact in the B2B tech landscape. If you're passionate about data-driven marketing and client engagement, this opportunity is tailor-made for you.

Benefits

Competitive salary

25 paid days off

3% employer contribution 401(k)

12-weeks paid family/parental leave

Fully remote work environment

Qualifications

• Bachelor’s degree in Marketing or related field is essential.
• Strong analytical and communication skills are crucial for success.

Responsibilities

• Drive search and display strategy for B2B companies.
• Manage multiple paid search campaigns and optimize accounts.

Skills

Analytical Skills

Communication Skills

Time Management

Presentation Skills

Client Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Related field

Tools

Google Ads

Microsoft Ads

Google Analytics

Data Studio

Excel/Sheets

Marketo

Eloqua

Salesforce

HubSpot

Job description

About us:

We help fast-growing and innovative B2B tech companies generate and develop marketing opportunities through digital marketing. Companies work with us to successfully reach, engage, track, and convert sales-qualified leads.

We're a fully remote and geographically diverse team of 25+ people who are solely focused on B2B marketing and lead generation. We provide exemplary services to our clients by utilizing subject matter experts, streamlining account management, and holding ourselves accountable to performance.

We track to revenue, we optimize pages for lead conversion, and we help clear the path to accurate pipeline measurement. We push back against platform overreach and work to combat platform waste through proactive optimization, deep platform expertise, and strong alignment with client objectives.

The Opportunity:

The Paid Search & Display Strategy & Execution Director brings live-action credibility to client communication. They think fast on their feet, communicate openly & clearly, tell great stories, and show enthusiasm for clients’ marketing results. They display confidence in their recommendations and leverage their robust experience to guide engagements. As a Strategist, they convince a client of what needs to be done as they build trust with the client and the internal account team.

Strategy & Execution Directors at Obility wield mastery of service just like the Senior Managers do and excel at soft skills such as communication, time & task management, presentation skills, and the ability to juggle a large roster of clients.

Job Responsibilities:

• Driving industry-leading search and display strategy for B2B companies
• Manage multiple paid search campaigns across various search engines (Google, Bing, etc.) and display networks from keyword research, strategic development, implementation, and budget management.
• Carry 6 - 8 clients with 1 - 2 team members supporting on those clients
• Produce outstanding client-facing reports with little to no mistakes
• Own & present QBRs, State of Today’s, and ad hoc reporting
• Optimizing accounts to client’s business objectives including pipeline, cost per marketing qualified lead, and cost per sale qualified lead
• Identifying and executing tasks that will have the most significant impact in hitting the client’s business objectives

Desired Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Excellent analytical skills with the ability to interpret performance data and translate it into actionable strategies
• Extensive experience with Google Ads, Microsoft Ads, Programmatic, and other display advertising platforms
• Proven record of successfully managing multiple campaigns simultaneously, with the ability to meet deadlines and budget objectives
• Strong analytical skills with proficiency in tools such as Google Analytics, Data Studio, and Excel/Sheets
• Excellent communication skills, and ability to present complex data in a simple way to non-technical stakeholders.
• Experience with B2B clients

Nice-To-Haves:

• Experience with marketing automation (Marketo, Eloqua) and/or CRM (Salesforce, HubSpot) reporting and platforms
• Experience in a fast-paced digital marketing agency
• Experience presenting to senior leaders and the C-Suite
• Experience training others and/or leading a team

Benefits:

• Competitive salary
• 25 paid days off in your first year
• 3% employer contribution 401(k) retirement plan
• 12-weeks paid family/parental leave
• Fully remote