Paid Search Director

Click Here Digital; Baton Rouge (LA); On-site; USD 120,000 - 150,000; Full time

Job summary

Click Here Digital in Baton Rouge, LA is seeking a Paid Search Director to lead a team of paid search analysts. You will collaborate with the Sr. Paid Search Director and drive engagement, performance, and strategic execution across client campaigns.

The role requires strong expertise in Google Ads, Bing Ads, Google Analytics, and SEM, with a proven ability to translate data into actionable insights and to mentor junior staff.

Qualifications

• Experience managing paid search campaigns in an agency environment.
• Experience managing and leading a team.
• Proficiency in Google Ads, Bing Ads, and Google Analytics.
• Deep technical knowledge of Paid Search/SEM.
• Strong analytical skills and data-driven decision making.
• Excellent communication and presentation skills.
• Detail-oriented with strong organizational skills.
• Google Certifications: Google Ads, Google My Business, Google Analytics
• Proficiency in Microsoft Office/Google Workspace

Responsibilities

• Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns.
• Collaborate with Paid Media Technical Director to ensure team priorities are aligned with company and client goals.
• Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns.
• Manage key accounts individually
• Provide additional support on onboarding accounts
• Monitor campaign performance, analyze data, and identify trends to make data-driven decisions.
• Plan team account allocations and transitions.
• Oversee training progression of new hires and conduct inspection of training documentation.
• Assist with mid-month and end-of-month analyst note QA.
• Provide regular progress of team performance.
• Participate in routine external partner calls (Google, Incubeta, CallRail, etc.)
• Ensure adequate resources for new initiatives (RSA implementation, etc)
• Take ownership of tasks required for completion of website migrations
• Stay up to date with changes in search engine algorithms and ad platforms, adjusting strategies accordingly.

Skills

Paid search management

Team leadership

Analytics

Communication

Google Ads

Bing Ads

Google Analytics

Organization

Education

Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.

Tools

Google Ads

Bing Ads

Google Analytics

Google Workspace

Microsoft Office

Job description

Job Overview

As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. While collaborating with the Sr. Paid Search Director, you will be the driver of team engagement and success.

Job Overview

As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. While collaborating with the Sr. Paid Search Director, you will be the driver of team engagement and success.

Job Responsibilities

• Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns.
• Collaborate with Paid Media Technical Director to ensure team priorities are aligned with company and client goals.
• Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns.
• Manage key accounts individually
• Provide additional support on onboarding accounts
• Monitor campaign performance, analyze data, and identify trends to make data-driven decisions.
• Plan team account allocations and transitions.
• Oversee training progression of new hires and conduct inspection of training documentation.
• Assist with mid-month and end-of-month analyst note QA.
• Provide regular progress of team performance.
• Participate in routine external partner calls (Google, Incubeta, CallRail, etc.)
• Ensure adequate resources for new initiatives (RSA implementation, etc)
• Take ownership of tasks required for completion of website migrations
• Stay up to date with changes in search engine algorithms and ad platforms, adjusting strategies accordingly.

Required Qualifications

• Experience managing paid search campaigns, in an agency environment
• Experience managing and leading a team
• Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns.
• Deep technical knowledge and understanding of Paid Search/SEM
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Google Certifications: Google Ads, Google my Business, Google Analytics
• Proficiency in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
• Agency experience
• Experience in automotive, legal, and/or medical verticals
• Ability to handle multiple clients simultaneously