Paid Search Analyst: Training & Campaign Optimization

Click Here Digital?; Baton Rouge (LA); On-site; USD 40,000 - 55,000; Full time

Job summary

Click Here Digital is seeking a Paid Search Associate in Baton Rouge, LA. This entry-level role offers hands-on training in paid search campaign management on platforms like Google Ads and Bing Ads, with mentorship from experienced analysts to develop foundational skills in campaign optimization and data analysis.

You will support the development of paid search strategies, monitor performance metrics, and contribute to driving traffic and ROI for clients as you grow into a full analyst position.

Qualifications

• 0-1 year of experience with paid search campaign management.
• Experience and strong understanding of PPC advertising.
• Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
• Understand paid media advertising budget management and effective, data-driven ad spend.
• Ability to analyze data sets and identify trends based on industry KPIs.

Responsibilities

• Receive comprehensive training in paid search strategies and best practices.
• Assist in planning and executing paid search campaigns under guidance of senior team members.
• Collaborate with account managers to support strategy discussions and optimize performance.
• Help maintain performance standards by monitoring key metrics and learning optimization techniques.
• Assist in tracking budgets, monitoring conversion data, and assessing traffic quality.
• Observe and analyze basic campaign performance metrics to identify opportunities for optimization.
• Participate in testing products and strategies to understand impact on performance.
• Support the preparation of regular reports and learn to communicate findings effectively.
• Stay curious and proactive in learning about industry trends and tools.

Skills

PPC advertising

Data analysis

Communication skills

Team collaboration

Education

Bachelor’s degree in Marketing or related

Tools

Google Analytics

Google Ads

SA360

Google Ads Editor

Job description

Click Here Digital is seeking a Paid Search Associate in Baton Rouge, LA. This entry-level role offers hands-on training in paid search campaign management on platforms like Google Ads and Bing Ads, with mentorship from experienced analysts to develop foundational skills in campaign optimization and data analysis.

You will support the development of paid search strategies, monitor performance metrics, and contribute to driving traffic and ROI for clients as you grow into a full analyst position.